| Vendor | Brandworkz Ltd | Frontify AG |
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| HQ | UK (London) | Switzerland (St. Gallen) |
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| Founded | 1997 | 2013 |
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| Ownership | subsidiary of Spinakr Solutions LLC (USA) | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) |
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| Target market | Mid-market to enterprise | Enterprise |
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| Hosting regions | EU, US | US, EU |
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| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | quote-only, monthly-active-user (MAU) based with six-month averaging |
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| SSO | SAML | SAML, OIDC |
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| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA |
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| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender |
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| API style (overview) | REST | GraphQL |
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| Webhooks (overview) | Unknown | Yes |
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| Official MCP server | No | YesFrontify MCP Server, hosted, tool packs; beta |
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| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://{tenant}/graphql |
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| API styles | REST | GraphQL |
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| Authentication | oauth2-password, OAuth 2.0 authorization code, API key | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year |
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| Rate limit | Not public | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap |
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| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | offset (page/limit, default 25, max 100); cursor for searchAssets |
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| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries |
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| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) |
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| Official SDKs | none official; assetInsert JS examples on GitHub | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK |
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