| Vendor | Cloudinary | Frontify AG |
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| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | Switzerland (St. Gallen) |
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| Founded | 2012 | 2013 |
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| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) |
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| Hosting regions | US, EU, ap | US, EU |
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| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | quote-only, monthly-active-user (MAU) based with six-month averaging |
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| SSO | SAML | SAML, OIDC |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA |
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| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender |
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| API style (overview) | REST | GraphQL |
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| OpenAPI spec | Yes | No |
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| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | YesFrontify MCP Server, hosted, tool packs; beta |
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| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | https://{tenant}/graphql |
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| API styles | REST | GraphQL |
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| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year |
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| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap |
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| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | offset (page/limit, default 25, max 100); cursor for searchAssets |
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| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries |
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| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) |
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| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK |
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