| Vendor | Frontify AG | ImageKit Private Limited (India), with US subsidiary ImageKit Inc |
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| HQ | Switzerland (St. Gallen) | India (New Delhi); US entity in Newark, Delaware |
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| Founded | 2013 | 2016 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | independent, privately held (no external funding round disclosed) |
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| Target market | Enterprise | SMB to mid-market (self-serve plans); Enterprise plans for SSO, governance and custom limits |
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| Hosting regions | US, EU | US, Canada, EU, in, sg, Australia |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | Media Processing + DAM: Free, Lite $9/mo, Pro $89/mo plus usage overage; Enterprise quote-only; separate DAM-only plans |
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| Public pricing | No | Yes |
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| SSO | SAML, OIDC | SAML |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | ISO 27001, SOC 2 Type 2 |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Not public |
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| API style (overview) | GraphQL | REST |
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| OpenAPI spec | No | Yes |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | Yes3 hosted remote servers - DAM, Admin (OAuth) and DevTools (public) |
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| API base URL | https://{tenant}/graphql | https://api.imagekit.io/v1/… (management); https://upload.imagekit.io/api/v1|v2/files/upload |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | Basic auth, API key, JWT, OAuth 2.0 PKCE |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | API keys: no expiry (rotate with 0 h to 7 d grace); client upload signature/JWT ≤ 1 h |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Burst + sustained per endpoint, HTTP 429; ~40 reads/s, 5-20 writes/s advised; Upload API unlimited |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | offset (skip/limit, max 1,000) on file listing; cursor on tag listing |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | Dashboard or API, 15 event types, Standard Webhooks HMAC-SHA256, max 3 endpoints |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.1.0 (1 file, 60 operations), Apache-2.0 |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | Node.js/TS, Python, Go, Java, Ruby, .NET, PHP, JS, React, Vue, Angular, Next.js, Astro, iOS, Android |
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