| Vendor | ImageKit Private Limited (India), with US subsidiary ImageKit Inc | MediaValet Inc. |
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| HQ | India (New Delhi); US entity in Newark, Delaware | Canada (Vancouver, BC; US HQ Menlo Park, CA) |
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| Founded | 2016 | 2010 |
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| Ownership | independent, privately held (no external funding round disclosed) | PE-backed (STG, acquired 2024-04-02; delisted from TSX) |
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| Target market | SMB to mid-market (self-serve plans); Enterprise plans for SSO, governance and custom limits | Mid-market |
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| Hosting regions | US, Canada, EU, in, sg, Australia | Not public |
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| Pricing model | Media Processing + DAM: Free, Lite $9/mo, Pro $89/mo plus usage overage; Enterprise quote-only; separate DAM-only plans | quote-only custom configuration (unlimited users; driven by storage, modules, integrations) |
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| Public pricing | Yes | No |
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| SSO | SAML | SAML, OIDC |
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| Certifications | ISO 27001, SOC 2 Type 2 | SOC 2 Type 2, ISO 27001, HIPAA |
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| Analyst coverage | Not public | G2 DAM Grid Report Spring 2026: Leader (vendor-reported) |
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| OpenAPI spec | Yes | Partial |
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| Official MCP server | Yes3 hosted remote servers - DAM, Admin (OAuth) and DevTools (public) | No |
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| API base URL | https://api.imagekit.io/v1/… (management); https://upload.imagekit.io/api/v1|v2/files/upload | https://api.mediavalet.com |
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| Authentication | Basic auth, API key, JWT, OAuth 2.0 PKCE | OAuth 2.0 authorization code, OAuth 2.0 password, API key |
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| Token lifetime | API keys: no expiry (rotate with 0 h to 7 d grace); client upload signature/JWT ≤ 1 h | Access token 1 h (expires_in 3600); auth code 60 s; refresh lifetime not published |
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| Rate limit | Burst + sustained per endpoint, HTTP 429; ~40 reads/s, 5-20 writes/s advised; Upload API unlimited | Daily request quota on Developer Plan, higher on Enterprise; figures not public |
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| Pagination | offset (skip/limit, max 1,000) on file listing; cursor on tag listing | offset/count query params (count default 50); TotalRecordsFound in envelope |
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| Webhooks (API) | Dashboard or API, 15 event types, Standard Webhooks HMAC-SHA256, max 3 endpoints | SkyHOOK: API-managed, CloudEvents 1.0, 8 events, webhook or Azure Event Grid |
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| API spec | OpenAPI 3.1.0 (1 file, 60 operations), Apache-2.0 | Postman collection (362 requests) + APIM operation lists; OpenAPI exports lack paths |
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| Official SDKs | Node.js/TS, Python, Go, Java, Ruby, .NET, PHP, JS, React, Vue, Angular, Next.js, Astro, iOS, Android | None official (C# upload sample on GitHub) |
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