| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | ImageKit Private Limited (India), with US subsidiary ImageKit Inc |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | India (New Delhi); US entity in Newark, Delaware |
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| Founded | 2012 | 2016 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | independent, privately held (no external funding round disclosed) |
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| Target market | Mid-market | SMB to mid-market (self-serve plans); Enterprise plans for SSO, governance and custom limits |
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| Hosting regions | US, EU | US, Canada, EU, in, sg, Australia |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | Media Processing + DAM: Free, Lite $9/mo, Pro $89/mo plus usage overage; Enterprise quote-only; separate DAM-only plans |
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| Public pricing | No | Yes |
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| Certifications | SOC 2 Type 2, ISO 27001 | ISO 27001, SOC 2 Type 2 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Not public |
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| Official MCP server | No | Yes3 hosted remote servers - DAM, Admin (OAuth) and DevTools (public) |
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| API base URL | https://brandfolder.com/api/v4 | https://api.imagekit.io/v1/… (management); https://upload.imagekit.io/api/v1|v2/files/upload |
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| Authentication | API key | Basic auth, API key, JWT, OAuth 2.0 PKCE |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | API keys: no expiry (rotate with 0 h to 7 d grace); client upload signature/JWT ≤ 1 h |
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| Rate limit | Not public; HTTP 429 per API key | Burst + sustained per endpoint, HTTP 429; ~40 reads/s, 5-20 writes/s advised; Upload API unlimited |
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| Pagination | page-based (page/per, default 100, max 3,000) | offset (skip/limit, max 1,000) on file listing; cursor on tag listing |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | Dashboard or API, 15 event types, Standard Webhooks HMAC-SHA256, max 3 endpoints |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | OpenAPI 3.1.0 (1 file, 60 operations), Apache-2.0 |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | Node.js/TS, Python, Go, Java, Ruby, .NET, PHP, JS, React, Vue, Angular, Next.js, Astro, iOS, Android |
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