| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | Keepeek SAS (Papirfly group) |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | France (Paris) |
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| Founded | 2012 | 2008 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | subsidiary of Papirfly Group (majority-owned by Verdane) |
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| Target market | Mid-market | Enterprise |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU | EU |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | quote-only (by solutions chosen + company size), 12-month contracts, optional modules |
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| SSO | SAML | SAML, OIDC |
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| Certifications | SOC 2 Type 2, ISO 27001 | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Forrester Wave DAM Systems Q1 2026: parent Papirfly rated Contender (Keepeek not named) |
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| Webhooks (overview) | Yes | Custom |
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| Official MCP server | No | Nonot yet publicly documented |
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| API base URL | https://brandfolder.com/api/v4 | https://{tenant}.keepeek.com/api |
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| Authentication | API key | Basic auth, JWT |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | JWT lifetime set by client (exp; sample 60 s); no refresh; max Not public |
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| Rate limit | Not public; HTTP 429 per API key | Not public |
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| Pagination | page-based (page/per, default 100, max 3,000) | page-based (page/size, default 20; max Not public) |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | Not in the documented API; possible via custom scripts |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | Swagger 2.0 (per instance, /api/doc/swagger.json) |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | None server-side; Keepicker web component (official) |
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