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Side-by-side comparison

Brandfolder vs Orange Logic

Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 19 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.

Brandfolder

Smartsheet Inc. (Brandfolder by Smartsheet) · USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)
Overview verified 2026-09-30 · API page verified 2026-09-30

Orange Logic (Cortex)

Orange Logic · Irvine, CA, USA
Overview verified 2026-10-05 · API page verified 2026-09-30

Key differences

Fields recorded for both whose values differ · 19 of 25
Fields where Brandfolder and Orange Logic have different recorded values
FieldBrandfolderOrange Logic
VendorSmartsheet Inc. (Brandfolder by Smartsheet)Orange Logic
HQUSA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)USA (Irvine, CA)
Founded20121998
Ownershipsubsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)PE-backed (Bregal Sagemount strategic growth investment, 2023; stake not disclosed)
Target marketMid-marketEnterprise
Hosting regionsUS, EUNot public
Pricing modelquote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only; packaged by team and module ("For Teams", 2026)
CertificationsSOC 2 Type 2, ISO 27001ISO 27001, SOC 2 Type 2, CSA STAR, TX-RAMP, PCI DSS
Analyst coverageForrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Gartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader · Frost Radar DAM 2025: Leader
OpenAPI specYesPartial
Official MCP serverNoYeshosted MCP server at /mcp per instance, asset search only
API base URLhttps://brandfolder.com/api/v4https://{tenant}/ (/webapi, /api, /API/DataTable)
AuthenticationAPI keyOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token
Token lifetimeNot public (no expiry, rotation or refresh documented)Client credentials 2 h (example); auth-code access 24 h, refresh 30 d
Rate limitNot public; HTTP 429 per API keyNot public
Paginationpage-based (page/per, default 100, max 3,000)page-based (pagenumber/countperpage, default 100; max Not public)
Webhooks (API)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signatureAPI-managed, HMAC-signed (opt-in), up to 5 retries
API specOpenAPI 3.0.3 (45 paths / 73 operations)OpenAPI 3.1 (44 per-endpoint files); full Swagger behind login
Official SDKsPython, PHP (inactive), Panel UI SDK (official)None server-side; Content Browser SDK (JS/React, official)

Same recorded value: Deployment, Public pricing, SSO, API style (overview), Webhooks (overview), API styles.

All fields side by side

From overview.md and api.md frontmatter · “—” = not recorded yet
Brandfolder and Orange Logic: all comparison fields
FieldBrandfolderOrange Logic
Company
Vendor (values differ)Smartsheet Inc. (Brandfolder by Smartsheet)Orange Logic
HQ (values differ)USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA)USA (Irvine, CA)
Founded (values differ)20121998
Ownership (values differ)subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22)PE-backed (Bregal Sagemount strategic growth investment, 2023; stake not disclosed)
Product
Target market (values differ)Mid-marketEnterprise
DeploymentSaaSSaaS
Hosting regions (values differ)US, EUNot public
Pricing model (values differ)quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector)quote-only; packaged by team and module ("For Teams", 2026)
Public pricingNoNo
SSOSAMLSAML
Certifications (values differ)SOC 2 Type 2, ISO 27001ISO 27001, SOC 2 Type 2, CSA STAR, TX-RAMP, PCI DSS
Analyst coverage (values differ)Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire)Gartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader · Frost Radar DAM 2025: Leader
Integration
API style (overview)RESTREST
OpenAPI spec (values differ)YesPartial
Webhooks (overview)YesYes
Official MCP server (values differ)NoYeshosted MCP server at /mcp per instance, asset search only
API
API base URL (values differ)https://brandfolder.com/api/v4https://{tenant}/ (/webapi, /api, /API/DataTable)
API stylesRESTREST
Authentication (values differ)API keyOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token
Token lifetime (values differ)Not public (no expiry, rotation or refresh documented)Client credentials 2 h (example); auth-code access 24 h, refresh 30 d
Rate limit (values differ)Not public; HTTP 429 per API keyNot public
Pagination (values differ)page-based (page/per, default 100, max 3,000)page-based (pagenumber/countperpage, default 100; max Not public)
Webhooks (API) (values differ)API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signatureAPI-managed, HMAC-signed (opt-in), up to 5 retries
API spec (values differ)OpenAPI 3.0.3 (45 paths / 73 operations)OpenAPI 3.1 (44 per-endpoint files); full Swagger behind login
Official SDKs (values differ)Python, PHP (inactive), Panel UI SDK (official)None server-side; Content Browser SDK (JS/React, official)

Sources

Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:

Brandfolder:S1S4S5S6S8S11S13S21S22S23All Brandfolder sources →

Orange Logic:S1S3S7S8S9S11S12S33S46S48S52S64All Orange Logic sources →

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