| Vendor | Brandworkz Ltd | Orange Logic |
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| HQ | UK (London) | USA (Irvine, CA) |
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| Founded | 1997 | 1998 |
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| Ownership | subsidiary of Spinakr Solutions LLC (USA) | PE-backed (Bregal Sagemount strategic growth investment, 2023; stake not disclosed) |
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| Target market | Mid-market to enterprise | Enterprise |
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| Hosting regions | EU, US | Not public |
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| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | quote-only; packaged by team and module ("For Teams", 2026) |
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| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | ISO 27001, SOC 2 Type 2, CSA STAR, TX-RAMP, PCI DSS |
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| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Gartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader · Frost Radar DAM 2025: Leader |
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| OpenAPI spec | No | Partial |
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| Webhooks (overview) | Unknown | Yes |
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| Official MCP server | No | Yeshosted MCP server at /mcp per instance, asset search only |
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| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://{tenant}/ (/webapi, /api, /API/DataTable) |
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| Authentication | oauth2-password, OAuth 2.0 authorization code, API key | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | Client credentials 2 h (example); auth-code access 24 h, refresh 30 d |
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| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | page-based (pagenumber/countperpage, default 100; max Not public) |
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| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | API-managed, HMAC-signed (opt-in), up to 5 retries |
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| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | OpenAPI 3.1 (44 per-endpoint files); full Swagger behind login |
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| Official SDKs | none official; assetInsert JS examples on GitHub | None server-side; Content Browser SDK (JS/React, official) |
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