| Vendor | Adobe Inc. | Brandworkz Ltd |
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| HQ | USA (San Jose, California) | UK (London) |
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| Founded | 1982 | 1997 |
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| Ownership | public (NASDAQ: ADBE) | subsidiary of Spinakr Solutions LLC (USA) |
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| Target market | Enterprise | Mid-market to enterprise |
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| Deployment | SaaS, Private cloud, On-premise | SaaS |
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| Hosting regions | Not public | EU, US |
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| Pricing model | quote-only; packages Assets Prime / Assets Ultimate with user types (Limited, Collaborator, Power, Admin); Dynamic Media Prime/Ultimate add-ons (DM billed on aggregated page views/visits) | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage |
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| Certifications | HIPAA-ready, CMMC L2 | ISO 27001, CYBER-ESSENTIALS-PLUS |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) |
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| OpenAPI spec | Partial | No |
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| Webhooks (overview) | YesAdobe I/O Events; AEM as a Cloud Service only | Unknown |
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| Official MCP server | YesAEM MCP Server, https://mcp.adobeaemcloud.com/adobe/mcp/aem | No |
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| API base URL | https://author-p{program}-e{env}.adobeaemcloud.com/adobe/assets | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, JWT | oauth2-password, OAuth 2.0 authorization code, API key |
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| Token lifetime | ~24 h (IMS access token, expires_in; refresh rules for user flows Unknown) | expires_in 1,200 s (20 min) in the doc example; refresh_token grant |
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| Rate limit | Not public (429 + exponential backoff; thresholds via support ticket) | Not public |
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| Pagination | cursor (limit 1-50 + opaque cursor) | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset |
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| Webhooks (API) | Adobe I/O Events: webhook (RSA-SHA256 signed), journal, EventBridge | Unknown (only a webhookId parameter on importAsset) |
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| API spec | OpenAPI 3.0.3 (6 archived spec files, 2026.07) | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) |
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| Official SDKs | No generated SDK; Node.js upload/events libs and Java AEM SDK (official) | none official; assetInsert JS examples on GitHub |
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