Tenovos

Positioning

• Self-description:
  • 2021–2024: a "data-first" DAM. The DAM is meant to be the system of record for content productivity and performance data, measuring "return on asset" S60 S64.
  • Since 2025–2026: an "AI-Native Content Intelligence" platform. The homepage tagline is "See All Your Content. Scale What Works." and it stresses "no migration required" S27.
• Targets: large enterprise B2C brands in CPG, retail, direct-to-consumer and media & entertainment S57. Industry pages also cover financial services and sports S28. IDC's quoted advice fits a global product company that owns several brands and distributes a lot of product and marketing content daily S65.
• Typical use cases S28 S40 S41 S46:
  • a central brand asset library with role-based access;
  • rights and licensing governance (e.g. global licensing for Peanuts);
  • portals for sales teams, agencies and licensees;
  • localized derivatives and template-based content;
  • publishing to e-commerce, social and web, then measuring performance.
• Differentiators claimed:
  • asset-level usage and performance analytics ("content value scores", waste detection) S29;
  • composable, MACH-certified architecture; Tenovos calls itself "the first DAM in the MACH Alliance" S35 S65;
  • deep AWS partnership: four AWS competencies, Bedrock Data Automation launch partner S36;
  • Glass works on top of other repositories. Its connector catalogue lists Adobe AEM, Sitecore, Bynder and Brandfolder as content sources S9.
• Competition: a dedicated landing page targets OpenText Media Management users. It says many original OTMM architects now work at Tenovos (vendor claim) S72. 2024 customer wins were described as replacements of "first-generation DAM systems" S64. A broader competitor set from analysts is Not public (reports paywalled).

Pricing & licensing

• Quote-only. No price list; the site only offers a demo request S27.
• AWS: Tenovos has been available in AWS Marketplace since 2023 S63. Tenovos Glass has its own SaaS listing ("Tenovos Glass - AI Powered Content Intelligence", sold by Tenovos Corporation) S74. Listing prices were not read: Unknown.
• What drives price (users, storage, modules such as Glass or Connect): Not public. Whether Connect and Glass are licensed separately from the DAM: Not public (sold as distinct products) S27.
• API access is included for customers "with an active subscription" S16.
• AWS customers nominated by their AWS account team can get a complimentary first workshop (Content Valuation Assessment, run with Tenovos Glass). Later milestones are priced separately S37.
• Free trial: none found.

Security & compliance

• SOC 2: Tenovos says it aligns its operations with the SOC 2 framework S32 and that it is "SOC2 compliant" S38 S47. Report type (I/II), audit period and auditor: Not public.
• Trust Center (Vanta) at trust.tenovos.com. Access is granted through the account executive or the CSM S32 S25.
• Hosting security: the platform runs on AWS. The security page cites AWS's own certifications (ISO 27001/27017/27018, SOC, PCI DSS, HIPAA-eligible), which are AWS's, not Tenovos's S32.
• Encryption and resilience: TLS 1.2 in transit, AES-256 at rest. Content is stored in S3, with AWS's 11-nines durability figure S32.
• Personnel: background checks for all staff, annual security training, MFA on internal critical systems S32.
• Privacy: Tenovos says the only personal data stored is the login e-mail address and that it shares nothing with third parties (vendor claim) S32.
• Identity:
  • user accounts are local (password) or federated ("use an SSO service") S7;
  • the SSO protocols supported (SAML, OIDC) and the identity providers: Not public;
  • API tokens are JWTs; the spec examples point to Amazon Cognito S7;
  • on the Content Intelligence platform, login, SSO and MFA are delegated to Clerk S9;
  • SCIM provisioning: Not public (the API offers user and group management endpoints S7).
• Access model: role privileges plus asset-level security templates and user groups S7 S48.
• Audit: governance reporting with alerts for unusual activity S28; per-execution job records for automated rules S69; webhook delivery dashboard S13. Audit-log export: Not public.
• AI and data use: Tenovos says it checks permissions at the moment of each automated action. It says accepting agent identities from customer identity providers is still in progress S69.
• Data residency: Not public.

Analyst & market recognition

History