Scope: Tenovos DAM (also called "Tenovos Orchestration"), Tenovos Glass and Tenovos Connect. The user and admin documentation sits behind the customer Support Portal S24. This page therefore relies on product pages and on the public API reference , which often gives the most precise detail. Product-page claims are marketing descriptions; limits not stated there are marked Unknown.
Ingestion & storage
- Upload channels:
- Upload and download requests: a request object (e.g. upload or download request) with its own API and webhook events S7 S14.
- Formats: images, video and documents (text extracted for search) S7 S45; the valuation assessment also mentions graphics and 3D renderings S37. A full list of supported formats is Unknown.
- File size: no product-page limit ("no size limits" on the infrastructure page) S38. The API states ≤ 5 GB per POST
/assetcontent file, with 100 MB multipart parts S7 S19 Unverified (see API). - Versioning: new versions of an asset (
originalFileId), version list, "latest", promote a version; versions can be included in or excluded from search S7. - Metadata-only assets (no file) can be created S7.
- Federated assets referenced from an external S3 location S7.
- Storage: AWS S3, with Glacier among the AWS services used S32 S36.
- Recycle Bin: deleted assets and Story Boards can be restored or purged S14.
- Glass ingestion: Glass indexes content in place from connected "channels" (Box, Google Drive, SharePoint, AWS S3, Azure Blob, Google Cloud Storage, Tenovos DAM, Adobe AEM, Sitecore, Bynder, Brandfolder), without migration. After a full first crawl, delta scans run every 10 minutes by default S9 S27.
Metadata & taxonomy
- Admins configure metadata in the UI without IT support: attributes, vocabularies, taxonomy changes S39.
- Structures S7:
- metadata templates (one per asset) grouping attributes, organised in metadata groups;
- controlled vocabularies;
- cascades (dependent pick-lists);
- tables, including "smart" tables.
- Attribute options S7:
- textbox (max 250 characters) and textarea (max 10,000 characters);
- required, searchable, facetable, typeahead, sensitive and multi-select flags;
- mapping from technical metadata.
- Bulk edit: bulk asset edit endpoint (PATCH
/asset) and "apply metadata changes" S7. - Embedded metadata (XMP/IPTC/EXIF): technical metadata is extracted (
technicalMetadataDocument) S7. Write-back of XMP on download: Unknown. - Video-specific metadata (duration, resolution, tags) S45.
- PIM data: the "PIM Framework" connects any PIM to attach SKUs and product data to assets, making them searchable by SKU S43.
- Glass: schemaless documents typed by kinds (media, brand, campaign, category…) with optional schemas and computed or linked fields S9.
Search & discovery
- Keyword and facet search:
- Saved searches: a "user searches" endpoint exists S7. Story Boards can include searches S14.
- Video: AI-generated tags make scenes, objects and key moments in long videos searchable, with jumps to anchor points S45.
- Semantic and natural-language search (Glass): AI-powered global semantic search across sources. "AI-enabled campaign search" uses the creative brief as the query S29. Semantic search at scale is the stated use of Amazon Bedrock Data Automation S67.
- Visual / similarity search: a webinar titled "AI-Powered Visual Search for DAM" is listed S70. Feature details are Unknown.
- Result limits: 10,000 results per search; cursor scan beyond that S18 S7.
AI capabilities
- DAM S44 S45 S28:
- automatic tagging and metadata enrichment;
- AI video insights: people, locations, brands and backgrounds extracted as metadata;
- speech-to-text transcription with closed captions and translation in several languages.
- Underlying services: AWS AI services, including Amazon Rekognition, Amazon Bedrock and Amazon Nova S36 S76. Bedrock Data Automation launch partner (2025) S67.
- Glass S29:
- automatic categorisation and tagging across sources;
- AI-generated descriptions and groupings;
- content value scores with explanations;
- AI optimisation recommendations;
- off-brand or non-compliant content detection ("pinpoint brand risk").
- Media processing API: image hashing, visual feature extraction, classification and captioning via AWS Bedrock S9.
- Rules and automated actions (governed automation): rules watch content events and run permissioned actions (set a property, set a relationship, set a policy). Rules can be tested on a sample asset, enabled or disabled individually, and each run is a job record S69 S9.
- Generative content: localized derivatives built from PIM translations; adaptive templates S46. Generative image creation in the DAM: Unknown. Bria (a generative-image vendor) is listed as a Connect connector and as a CDN origin adapter S30 S9.
- AI governance: Tenovos checks permission at action time for automated actions. Agent identities from the customer's identity provider are "work we are doing" S69. The site's AI-usage policy forbids training on Tenovos web content without a licence S70. An opt-out from AI processing of customer content: Not public.
Organization
- Collections (curated, shareable) S7 S28.
- Story Boards: secure, branded portals and microsites for internal users, agencies, sales teams and licensees. Asset-level metadata can route new content to the right Story Board automatically S41 S55 S57.
- Asset relationships: typed parent/derivative links. Storylink records which assets were used in a final InDesign layout S42 S7.
- Role-based UI: navigation and views configured per role S48.
- Glass: unified hub across repositories with brand-customisable UI templates; brand "toolkits", sections and blocks in the data model S29 S9.
Workflow & collaboration
- Review and approval: annotations and approvals in real time S28. Proofing endpoints (proof status, reviewer URL, proofing users, workflow templates) S7.
- Download request forms: configurable forms with an automated review workflow, tied into reporting S47.
- Gated content: review and approval forms usable with agencies and external users S28.
- Creative integration: Storylink for InDesign S42. Wrike integration for work management S53.
- Automation: Tenovos Connect recipes (trigger → actions), e.g. a Slack notice when an asset is ready for review S68. Webhooks for event-driven integrations S10.
- Built-in task management: Unknown.
Rights & governance
- Rights management (launched as Story Rights in 2021) S40 S55:
- usage rights shown on the asset;
- access requests through forms;
- reminders before licences expire;
- asset performance compared with acquisition cost.
- Rights data model: rights-management projects, agreements and entities exist as webhook topics S14. The "agreement expired" event is not yet available S14.
- Permissions: role privileges, asset-level security templates and user groups. Users only see what their role and groups allow S48 S7.
- Revocation: outdated or unauthorized content can be revoked instantly S28.
- Policy automation: rules can change what users may do with an asset ("set a policy") S69.
- Audit:
- Watermarking and embargo: Unknown. Retention policies: Unknown.
Distribution & delivery
- Sharing: assets and collections, internally or externally S7. Glass/CI shares can be time-limited, password-protected or limited to listed recipients, with OTP access S9.
- Built-in CDN (native CDN since 2022) for viewing, downloading and publishing to web, e-commerce and e-mail S38 S57. Amazon CloudFront is used for global delivery S66. CDN pull-zone API endpoints are tagged "Coming Soon!" S7.
- Renditions and transformations: system renditions created on upload S14. Transform-and-share API, with access limited S7. Glass media processing: resize, crop, WebP/AVIF conversion, thumbnails S9.
- Publishing to channels: social, e-commerce, web, syndication and e-mail; performance measured back in Tenovos S28 S46.
- Templates: drag-and-drop Adaptive Templates (brand templates) for multi-platform content and localization S28 S7.
- Print templating: Unknown.
Video & rich media
- Built-in CDN for fast access to large video files S45.
- Transcoding into formats for different devices and platforms S45.
- Publishing to video sites (e.g. YouTube), with performance metrics brought back S45.
- Speech-to-text, multi-language closed captions and AI scene/object indexing S45.
- 3D: the valuation assessment covers 3D renderings S37. Tenovos keeps an archived fork of the Online3DViewer project on GitHub S80. In-product 3D preview: Unknown.
- Adaptive streaming formats (HLS/DASH): Unknown.
Analytics & reporting
- DAM S28 S38:
- productivity tracking (asset movement through workflow stages);
- governance reporting;
- "granular usage reporting" and customizable analytics (platform usage, content performance, rights, reuse);
- "return on asset" combining creation cost, usage and impact.
- Glass (content intelligence) S29:
- most-used and unused content;
- channel performance;
- brand-risk detection;
- multichannel engagement data tied back to the master asset;
- content value scores.
- Engagement sources: Instagram, Facebook and websites are "observation" channels S9.
- Exports and BI connectors: Unknown.
Administration
- Configuration: admins configure roles, views, metadata and workflows in the UI with "no IT" involvement S48 S39.
- User provisioning: user and group APIs, including bulk group creation S7. Federated (SSO) accounts S7. SCIM: Not public.
- Environments: separate UAT (non-production) and production accounts S5.
- Multi-brand: the platform supports multiple brands (e.g. Brown-Forman manages 25+ brands) S33. Glass has a
brandentity S9. Multi-tenant administration for agencies: Unknown. - Webhooks admin dashboard S13.
- Mobile: the UI works on mobile devices and tablets S38. Native mobile apps: Unknown.
- Release model: continuous delivery on a cloud-native platform S38. The release cadence is Not public (release notes sit on the Support Portal S24).