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Side-by-side comparison

Aprimo vs Tenovos

Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 17 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.

Aprimo

Aprimo · Chicago, IL, USA
Overview verified 2026-09-30 · API page verified 2026-09-30

Tenovos

Tenovos Corporation · New York, NY, USA
Overview verified 2026-10-08 · API page verified 2026-10-08

Key differences

Fields recorded for both whose values differ · 17 of 25
Fields where Aprimo and Tenovos have different recorded values
FieldAprimoTenovos
VendorAprimoTenovos Corporation
HQUSA (Chicago, IL)USA (New York, NY)
Founded19982018
OwnershipPE-backed (Marlin Equity Partners)independent, VC-backed (S4S Ventures, BDMI, Progress Ventures, Revel Partners, Dublin Capital Partners, UCIG)
Hosting regionsUS, EU, AustraliaNot public
Pricing modelquote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 monthsquote-only (demo request); Tenovos Glass also listed on AWS Marketplace
CertificationsSOC 2 Type 2, GDPR, FedRAMP LowSOC2
Analyst coverageForrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: LeaderIDC MarketScape Worldwide Intelligent DAM 2024: Leader · Forrester Wave DAM for Customer Experience Q1 2022: Strong Performer
Official MCP serverYesAprimo MCP Server — DAM + PM tools, requires AI Elite licenseNo
API base URLhttps://{tenant}.dam.aprimo.com/api/core/https://api.tenovos.io/v1 (v1.5, all customers); UAT: https://api.uat.tenovos.io/v1
AuthenticationOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCEAPI key, JWT, OAuth 2.0 authorization code
Token lifetimeAccess 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotatedAccess token 1 h; refresh token usable up to 30 days
Rate limitPer environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429Not documented; x-ratelimit-limit 60000 / reset 60 seen on a 401 (observed)
Paginationcursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100)offset from/limit (max 100, search window 10,000); cursor scan for deep paging
Webhooks (API)DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signedAPI- or admin-UI-managed; HMAC-SHA256 signed; 8 attempts with back-off
API specOpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + PostmanOpenAPI 3.0 (v1.5, 127 ops) + Content Intelligence API + webhooks OpenAPI 3.1
Official SDKsNone official (JS Content Selector; unsupported open-source samples)none official (Node.js training samples only)

Same recorded value: Target market, Deployment, Public pricing, SSO, API style (overview), OpenAPI spec, Webhooks (overview), API styles.

All fields side by side

From overview.md and api.md frontmatter · “—” = not recorded yet
Aprimo and Tenovos: all comparison fields
FieldAprimoTenovos
Company
Vendor (values differ)AprimoTenovos Corporation
HQ (values differ)USA (Chicago, IL)USA (New York, NY)
Founded (values differ)19982018
Ownership (values differ)PE-backed (Marlin Equity Partners)independent, VC-backed (S4S Ventures, BDMI, Progress Ventures, Revel Partners, Dublin Capital Partners, UCIG)
Product
Target marketEnterpriseEnterprise
DeploymentSaaSSaaS
Hosting regions (values differ)US, EU, AustraliaNot public
Pricing model (values differ)quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 monthsquote-only (demo request); Tenovos Glass also listed on AWS Marketplace
Public pricingNoNo
SSONot publicNot public
Certifications (values differ)SOC 2 Type 2, GDPR, FedRAMP LowSOC2
Analyst coverage (values differ)Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: LeaderIDC MarketScape Worldwide Intelligent DAM 2024: Leader · Forrester Wave DAM for Customer Experience Q1 2022: Strong Performer
Integration
API style (overview)RESTREST
OpenAPI specYesYes
Webhooks (overview)YesYes
Official MCP server (values differ)YesAprimo MCP Server — DAM + PM tools, requires AI Elite licenseNo
API
API base URL (values differ)https://{tenant}.dam.aprimo.com/api/core/https://api.tenovos.io/v1 (v1.5, all customers); UAT: https://api.uat.tenovos.io/v1
API stylesRESTREST
Authentication (values differ)OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCEAPI key, JWT, OAuth 2.0 authorization code
Token lifetime (values differ)Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotatedAccess token 1 h; refresh token usable up to 30 days
Rate limit (values differ)Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429Not documented; x-ratelimit-limit 60000 / reset 60 seen on a 401 (observed)
Pagination (values differ)cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100)offset from/limit (max 100, search window 10,000); cursor scan for deep paging
Webhooks (API) (values differ)DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signedAPI- or admin-UI-managed; HMAC-SHA256 signed; 8 attempts with back-off
API spec (values differ)OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + PostmanOpenAPI 3.0 (v1.5, 127 ops) + Content Intelligence API + webhooks OpenAPI 3.1
Official SDKs (values differ)None official (JS Content Selector; unsupported open-source samples)none official (Node.js training samples only)

Sources

Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:

Aprimo:S1S3S5S14S15S16S17S29S30S37S38All Aprimo sources →

Tenovos:S2S5S7S9S10S12S13S15S17S18S22All Tenovos sources →

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