| Vendor | Aprimo | OpenText (Open Text Corporation) |
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| HQ | USA (Chicago, IL) | Canada (Waterloo, Ontario) |
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| Founded | 1998 | 1991 |
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| Ownership | PE-backed (Marlin Equity Partners) | public (NASDAQ/TSX OTEX) |
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| Target market | Enterprise | Enterprise (upper mid-market to large enterprise) |
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| Deployment | SaaS | SaaS, Private cloud, On-premise |
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| Hosting regions | US, EU, Australia | US, UK, EU, Canada, Australia |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-only; annual subscription or perpetual/term licence (G-Cloud 14 list price GBP 240/user/year) |
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| SSO | Not public | SAML, OAuth 2.0, LDAP |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | ISO 27001, ISO 27017, SOC 1 Type 2, SOC 2 Type 2 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Forrester Wave DAM Systems Q1 2026: Leader · IDC MarketScape Intelligent DAM 2024: Leader · Omdia Universe DXM 2025-26: Leader · Forrester Wave DAM for CX Q4 2019: Leader |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | https://{tenant}/otmmapi/v6 |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | session, OAuth 2.0 client credentials, oauth2-password |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | Unknown (session and OTDS OAuth token lifetimes are not published) |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Not public (single-tenant installs; no limit documented) |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | offset: after/before + limit (Core DAM: offset/count, default 25) |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | none; per-job callback URL (GET/POST) on import/export jobs |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | OpenAPI 3.0.1: OTMM CE 23.2 (247 ops) + Core DAM v1 (12 ops) |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | Java representations JAR shipped with the server; no public package |
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