| Vendor | Frontify AG | OpenText (Open Text Corporation) |
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| HQ | Switzerland (St. Gallen) | Canada (Waterloo, Ontario) |
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| Founded | 2013 | 1991 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | public (NASDAQ/TSX OTEX) |
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| Target market | Enterprise | Enterprise (upper mid-market to large enterprise) |
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| Deployment | SaaS | SaaS, Private cloud, On-premise |
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| Hosting regions | US, EU | US, UK, EU, Canada, Australia |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | quote-only; annual subscription or perpetual/term licence (G-Cloud 14 list price GBP 240/user/year) |
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| SSO | SAML, OIDC | SAML, OAuth 2.0, LDAP |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | ISO 27001, ISO 27017, SOC 1 Type 2, SOC 2 Type 2 |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Forrester Wave DAM Systems Q1 2026: Leader · IDC MarketScape Intelligent DAM 2024: Leader · Omdia Universe DXM 2025-26: Leader · Forrester Wave DAM for CX Q4 2019: Leader |
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| API style (overview) | GraphQL | REST |
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| OpenAPI spec | No | Yes |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | No |
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| API base URL | https://{tenant}/graphql | https://{tenant}/otmmapi/v6 |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | session, OAuth 2.0 client credentials, oauth2-password |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | Unknown (session and OTDS OAuth token lifetimes are not published) |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Not public (single-tenant installs; no limit documented) |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | offset: after/before + limit (Core DAM: offset/count, default 25) |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | none; per-job callback URL (GET/POST) on import/export jobs |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.0.1: OTMM CE 23.2 (247 ops) + Core DAM v1 (12 ops) |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | Java representations JAR shipped with the server; no public package |
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