| Vendor | Frontify AG | Esko (MediaBeacon product line) |
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| HQ | Switzerland (St. Gallen) | Belgium (Esko HQ, Ghent); MediaBeacon originated in Minneapolis, MN (USA) |
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| Founded | 2013 | 1989 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | subsidiary of Esko, part of Veralto (NYSE VLTO) since 2023-09-30 |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | quote-only (vendor cloud subscription or on-premise licence) |
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| SSO | SAML, OIDC | SAML, LDAP |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Forrester Wave DAM for CX Q2 2018: Strong Performer |
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| API style (overview) | GraphQL | REST |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | No |
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| API base URL | https://{tenant}/graphql | https://{tenant}/wf/restapi/v2/{endpoint} |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | API key, Basic auth, session |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | API keys permanent by default; expiring keys can be created from workflows |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Not public |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | page index (pageIndex + pageSize, default 100) on search endpoints |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | none; server-side workflow triggers on asset events instead |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | none public (JSDoc / Javadoc HTML reference only) |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | none official; server-side Workflow JS API and browser Client JS API |
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