| Vendor | Frontify AG | MediaValet Inc. |
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| HQ | Switzerland (St. Gallen) | Canada (Vancouver, BC; US HQ Menlo Park, CA) |
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| Founded | 2013 | 2010 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | PE-backed (STG, acquired 2024-04-02; delisted from TSX) |
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| Target market | Enterprise | Mid-market |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | quote-only custom configuration (unlimited users; driven by storage, modules, integrations) |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | SOC 2 Type 2, ISO 27001, HIPAA |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | G2 DAM Grid Report Spring 2026: Leader (vendor-reported) |
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| API style (overview) | GraphQL | REST |
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| OpenAPI spec | No | Partial |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | No |
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| API base URL | https://{tenant}/graphql | https://api.mediavalet.com |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | OAuth 2.0 authorization code, oauth2-password, API key |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | Access token 1 h (expires_in 3600); auth code 60 s; refresh lifetime not published |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Daily request quota on Developer Plan, higher on Enterprise; figures not public |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | offset/count query params (count default 50); TotalRecordsFound in envelope |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | SkyHOOK: API-managed, CloudEvents 1.0, 8 events, webhook or Azure Event Grid |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | Postman collection (362 requests) + APIM operation lists; OpenAPI exports lack paths |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | None official (C# upload sample on GitHub) |
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