| Vendor | Frontify AG | Montala Limited |
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| HQ | Switzerland (St. Gallen) | UK (Watchfield, Oxfordshire) |
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| Founded | 2013 | 2006 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | independent (100% employee-owned via an Employee Ownership Trust since 2020-10) |
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| Target market | Enterprise | Mid-market |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU | UK |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | free open-source software (BSD-style licence); paid annual hosting + support packages (4 public tiers) |
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| Public pricing | No | Yes |
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| SSO | SAML, OIDC | SAML, LDAP |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | ISO 27001 |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Not public |
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| API style (overview) | GraphQL | REST |
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| Webhooks (overview) | Yes | PartialAPI Webhooks plugin: user-triggered outbound POST buttons, no event subscriptions |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | NoMCP API interface on the official 11.1 roadmap, planned 2027-02-23, status Scoping; unreleased prototype in a public SVN branch |
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| API base URL | https://{tenant}/graphql | https://{host}/api/ |
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| API styles | GraphQL | REST |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | API key, Session login |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | User key: no expiry documented; session key tied to login session |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | None documented (API throttling on the 11.2 roadmap, not yet scheduled) |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | offset (do_search fetchrows "offset,limit" returns total + data; offset param) |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | none (API Webhooks plugin = user-triggered outbound POST buttons) |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | none published (KB-described per-instance OpenAPI generator absent from 11.0 code) |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | none official (built-in API test tool generates PHP and cURL code) |
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