| Vendor | Frontify AG | Sitecore (Sitecore Corporation A/S) |
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| HQ | Switzerland (St. Gallen) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2013 | 2001 |
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| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | PE-backed (EQT) |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| SSO | SAML, OIDC | SAML, OIDC, WS-Federation |
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| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | GraphQL | REST, GraphQL |
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| OpenAPI spec | No | Partial |
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| Webhooks (overview) | Yes | UI only |
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| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://{tenant}/graphql | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | GraphQL | REST, GraphQL |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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