| Vendor | Canto | Frontify AG |
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| HQ | USA (Atlanta, GA) | Switzerland (St. Gallen) |
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| Founded | 1990 | 2013 |
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| Ownership | PE-backed (JMI Equity) | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) |
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| Target market | Mid-market | Enterprise |
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| Hosting regions | US, EU, Canada, Australia | US, EU |
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| Pricing model | quote-only packages (4 tiers) + paid add-ons | quote-only, monthly-active-user (MAU) based with six-month averaging |
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| SSO | SAML | SAML, OIDC |
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| Certifications | SOC 2 Type 2, ISO 27001, HIPAA, TX-RAMP | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Strong Performer | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender |
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| API style (overview) | REST | GraphQL |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | UI only | Yes |
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| Official MCP server | YesProduct Hub MCP — PIM data only, no DAM MCP | YesFrontify MCP Server, hosted, tool packs; beta |
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| API base URL | https://{tenant}.{region}/api/v1 | https://{tenant}/graphql |
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| API styles | REST | GraphQL |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | Access 30 days; refresh 365 days, rotated; no refresh for client_credentials | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year |
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| Rate limit | Per endpoint, 50-1,000 req/min by level; HTTP 429 | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap |
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| Pagination | offset (start/limit, max 1,000); marker on reports; page on users | offset (page/limit, default 25, max 100); cursor for searchAssets |
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| Webhooks (API) | Admin UI only, 14 event types, no retries (Product Hub: API-managed) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries |
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| API spec | OpenAPI 3.0.1 (11 files) + Postman collection | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) |
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| Official SDKs | None official (JS sample; community PHP clients) | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK |
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