Frontify vs Pimcore
Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 24 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.
Fr
Overview verified 2026-09-30 · API page verified 2026-09-30Frontify
Frontify AG · St. Gallen, SwitzerlandPi
Overview verified 2026-10-29 · API page verified 2026-10-29Pimcore (Digital Asset Management)
Pimcore GmbH · Salzburg, AustriaKey differences
Fields recorded for both whose values differ · 24 of 25| Field | Frontify | Pimcore |
|---|---|---|
| Vendor | Frontify AG | Pimcore GmbH |
| HQ | Switzerland (St. Gallen) | Austria (Salzburg) |
| Ownership | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | independent (venture-backed; Series B led by Nordwind Growth, 2022) |
| Target market | Enterprise | Mid-market, enterprise |
| Deployment | SaaS | On-premise, Private cloud, PaaS |
| Hosting regions | US, EU | Not public |
| Pricing model | quote-only, monthly-active-user (MAU) based with six-month averaging | annual subscription per edition (no per-user fees); Community free below EUR/USD 5M revenue; PaaS tiers |
| Public pricing | No | Yes |
| SSO | SAML, OIDC | OIDC |
| Certifications | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | None published |
| Analyst coverage | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Gartner MQ PIM 2026: Visionary (vendor-reported) · Gartner MQ MDM 2026: Niche Player · Gartner MQ DXP 2025: included (placement not stated) · Gartner Peer Insights VoC DXP 2024: Customers' Choice |
| API style (overview) | GraphQL | REST, GraphQL, webdav |
| OpenAPI spec | No | Partial |
| Webhooks (overview) | Yes | YesDatahub Webhooks, Enterprise edition only |
| Official MCP server | YesFrontify MCP Server, hosted, tool packs; beta | Yesself-hosted, experimental: Datahub Simple REST MCP endpoint (Enterprise) and Pimcore Agent MCP tool groups |
| API base URL | https://{tenant}/graphql | https://{host}/pimcore-graphql-webservices/{config} · https://{host}/pimcore-studio/api |
| API styles | GraphQL | REST, GraphQL, WebDAV |
| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | API key, Session login, OAuth 2.0 PKCE, Personal token |
| Token lifetime | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | OAuth 2.1 (experimental): access 1 h, refresh 30 days (defaults); API keys static |
| Rate limit | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Studio API 500 req/min per IP, MCP 3,000/min (defaults, configurable); Datahub: none documented |
| Pagination | offset (page/limit, default 25, max 100); cursor for searchAssets | GraphQL first/after offset; Studio page/pageSize; Simple REST page_cursor (search_after) |
| Webhooks (API) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | Datahub Webhooks (Enterprise): UI-configured, custom headers, no signature, one attempt |
| API spec | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.1 for Studio API on GitHub (POCL, not archived); GraphQL schema per endpoint |
| Official SDKs | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | none official (PHP API in-process; Studio UI SDK for plugins) |
Same recorded value: Founded.
All fields side by side
From overview.md and api.md frontmatter · “—” = not recorded yet| Field | Frontify | Pimcore |
|---|---|---|
| Company | ||
| Vendor (values differ) | Frontify AG | Pimcore GmbH |
| HQ (values differ) | Switzerland (St. Gallen) | Austria (Salzburg) |
| Founded | 2013 | 2013 |
| Ownership (values differ) | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) | independent (venture-backed; Series B led by Nordwind Growth, 2022) |
| Product | ||
| Target market (values differ) | Enterprise | Mid-market, enterprise |
| Deployment (values differ) | SaaS | On-premise, Private cloud, PaaS |
| Hosting regions (values differ) | US, EU | Not public |
| Pricing model (values differ) | quote-only, monthly-active-user (MAU) based with six-month averaging | annual subscription per edition (no per-user fees); Community free below EUR/USD 5M revenue; PaaS tiers |
| Public pricing (values differ) | No | Yes |
| SSO (values differ) | SAML, OIDC | OIDC |
| Certifications (values differ) | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA | None published |
| Analyst coverage (values differ) | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender | Gartner MQ PIM 2026: Visionary (vendor-reported) · Gartner MQ MDM 2026: Niche Player · Gartner MQ DXP 2025: included (placement not stated) · Gartner Peer Insights VoC DXP 2024: Customers' Choice |
| Integration | ||
| API style (overview) (values differ) | GraphQL | REST, GraphQL, webdav |
| OpenAPI spec (values differ) | No | Partial |
| Webhooks (overview) (values differ) | Yes | YesDatahub Webhooks, Enterprise edition only |
| Official MCP server (values differ) | YesFrontify MCP Server, hosted, tool packs; beta | Yesself-hosted, experimental: Datahub Simple REST MCP endpoint (Enterprise) and Pimcore Agent MCP tool groups |
| API | ||
| API base URL (values differ) | https://{tenant}/graphql | https://{host}/pimcore-graphql-webservices/{config} · https://{host}/pimcore-studio/api |
| API styles (values differ) | GraphQL | REST, GraphQL, WebDAV |
| Authentication (values differ) | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token | API key, Session login, OAuth 2.0 PKCE, Personal token |
| Token lifetime (values differ) | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year | OAuth 2.1 (experimental): access 1 h, refresh 30 days (defaults); API keys static |
| Rate limit (values differ) | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap | Studio API 500 req/min per IP, MCP 3,000/min (defaults, configurable); Datahub: none documented |
| Pagination (values differ) | offset (page/limit, default 25, max 100); cursor for searchAssets | GraphQL first/after offset; Studio page/pageSize; Simple REST page_cursor (search_after) |
| Webhooks (API) (values differ) | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries | Datahub Webhooks (Enterprise): UI-configured, custom headers, no signature, one attempt |
| API spec (values differ) | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) | OpenAPI 3.1 for Studio API on GitHub (POCL, not archived); GraphQL schema per endpoint |
| Official SDKs (values differ) | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK | none official (PHP API in-process; Studio UI SDK for plugins) |
Sources
Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:
Frontify:S8S9S12S16S20S32S35S36S43S48S62All Frontify sources →
Pimcore:S56S57S58S59S60S62S63S64S67S69S70S71S73S74S76S77S90All Pimcore sources →