| Vendor | Bynder | Frontify AG |
|---|
| HQ | Netherlands (Amsterdam) | Switzerland (St. Gallen) |
|---|
| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) |
|---|
| Hosting regions | EU, US, Japan | US, EU |
|---|
| Pricing model | quote-only modular packages (DAM core + add-on modules) | quote-only, monthly-active-user (MAU) based with six-month averaging |
|---|
| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA |
|---|
| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender |
|---|
| API style (overview) | REST | GraphQL |
|---|
| OpenAPI spec | Partial | No |
|---|
| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | YesFrontify MCP Server, hosted, tool packs; beta |
|---|
| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | https://{tenant}/graphql |
|---|
| API styles | REST | GraphQL |
|---|
| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
|---|
| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year |
|---|
| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap |
|---|
| Pagination | offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor | offset (page/limit, default 25, max 100); cursor for searchAssets |
|---|
| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries |
|---|
| API spec | OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) |
|---|
| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK |
|---|