Bynder Features

Upload channels:

• web upload into the Asset Bank, or into the Waiting Room for users whose uploads need approval S63;
• Mass Uploader (files + CSV of metaproperties; reads EXIF/XMP/IPTC when CSV values are missing; ignores required fields and dependencies) S46;
• Mass Version Updater, batch uploads in Workspace, External Uploader for non-users S46 S68;
• API (classic chunked, modern stack, Asset API Beta) S5 S6 S7;
• Adobe/Office connectors S66 S67.

Automated imports: the Integrations Hub pulls from Dropbox, Box, Google Drive, SharePoint and OneDrive folders, and from stock providers (Getty, Shutterstock, Adobe Stock, iStock, Unsplash) S52.

Bulk migration: SFTP (AWS Transfer Family) or S3 transfer, run by Bynder; paid; no file-size limit stated for this path S55.

Formats:

• any file type can be stored;
• previews for common image (incl. RAW, PSD/PSB, INDD, AI, EPS, SVG, HEIC, AVIF), document (Office, PDF), video (MP4, MOV/ProRes, MXF, WebM…) and 3D (glb) formats;
• preview limits: 50 GB per file, 25,000 px per image dimension (temporarily reduced from 50,000), 8,192×8,192 px video, 400 MB Office S45.

A maximum upload file size for the web uploader was not found: Unknown.

Versioning: new versions per asset, version history, active-version switch, bulk version updates (also inside Asset Workflow jobs) S4 S56 S68.

Additional files, file consolidation (group related files under one asset) S68.

Duplicate control: Duplicate Finder during upload and in the Waiting Room; AI-powered Duplicate Manager S47 S68.

Antivirus scan of uploads, with a quarantine review S68 S18.

Storage/CDN: AWS S3 in the chosen hosting region; Amazon CloudFront CDN (a customer's own CDN is possible) S40 S53.

Bynder Express: temporary large-file transfers. Files are not added to the Asset Bank but count toward storage until they expire S61.

• types: single-select, multi-select, text (2,500-character limit), date; also autocomplete/Select2, long text and rating fields S44 S5 S68;
• each has an immutable database name and a translatable label;
• the type is fixed after creation, except single ↔ multi S44.

• map any XMP, IPTC or EXIF tag to metaproperties on upload; only XMP-based tags can be fully custom;
• configure what gets embedded on download (optional or mandatory, strip originals, map Bynder fields) S59.

• visual similarity search (single and multi-target);
• search by image (URL or upload);
• text-in-image (OCR);
• speech-to-text transcripts (100+ languages) for audio and video;
• face recognition;
• natural-language search (tuned for English; basic queries in Spanish, Portuguese, Catalan, Italian, German, Dutch, Polish).

Auto-tagging of assets S68; face recognition and OCR tags S47.

Agentic AI platform (launched 2025-09-17), built on the AI Agents released 2025-03-25 S86 S88 S48. Three environments:

• AI Control Center: global AI instructions and auto-apply permissions;
• Agent Library;
• Workspace: review and approval of agent output.

Four agent capabilities:

• Enrichment: names, descriptions, alt text, translations, classifications. Can read uploader details and knowledge files (up to 19), and manage archive dates. An API trigger handles up to 10,000 assets per request S48 S56 S57.
• Brand Compliance: logos, colours, typography, tone, regulations, accessibility; checks images plus PDF, Word and PowerPoint files, including fonts S48 S56 S90.
• Transformation: generative background and object edits, expand and resize, prompt-based generation. Uses Google Gemini 3.1 with up to 4K output and 14 reference images; transformed assets can inherit metadata S48 S56 S57.
• Governance: scans the web for outdated, unauthorised or counterfeit use of assets S48.

Human-in-the-loop: agent output is reviewed before it is applied S88 S48. Agents consume AI credits, with consumption dashboards S57 S68.

Content provenance: C2PA membership; C2PA Content Credentials and Google SynthID support S60.

AI governance and data use: MCP and agents respect DAM permissions S36 S48. Whether customer assets train third-party models is Not public (no policy found on the pages read).

Bynder AI Labs showcases emerging capabilities S97.

Waiting Room: approval queue for uploads (and download requests), assigned approvers, audit of requests, a Waiting Room analytics dashboard S63 S68 S57.

Asset Workflow (module):

• campaigns → jobs → stages;
• briefing, proofing with on-asset feedback, internal and external reviewers, version comparison, job presets;
• bulk version updates in jobs S62 S56.

There is an API for jobs and campaigns S15.

Content Workflow (module, ex-GatherContent): editorial content planning, templates, reviews, generative AI assist; own webhooks and integrations (WordPress, Drupal, Contentful, Sitecore, monday.com, Zapier) S58 S71 S68 S96.

Studio (module, ex-We Adapt): on-brand image, video and GIF templates; InDesign and Premiere XML import; subtitles S76 S81 S68.

Print Brand Templates (module): InDesign-based print templates with variables S58 S68.

Creative tools: Adobe CC connector (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, Express) and Office connector, both by LinkrUI; Figma and Canva listings S66 S67 S96.

Notifications: in-app and e-mail preference centre (2026) S56.

• Mark as public (public URL; irreversible via API);
• Watermarking (automatic, by date or criteria);
• Limited Usage (visible or downloadable only with specific permissions, indefinitely or until a date, embargo-like);
• Archive (hidden from search; scheduled archive dates; pre-archive notifications).

• permission profiles, with default Heavy / Regular / Light user templates, customisable S14 S63;
• user groups;
• per-brand visibility;
• metaproperty and option access rights S18;
• granular download permissions (original, public or non-public derivatives, archived, limited, watermarked) S63.

• Dynamic Asset Transformations (DAT): URL-based crop, fill, fit, extend and background; WebP by default; presets and preset folders; predictable URLs;
• Adaptive Video Streaming (HLS/DASH, player settings, subtitles, embed code);
• redirect of public derivative links to DAT presets.