Bynder Integrations

Marketplace / app directory

• Bynder Marketplace: marketplace.bynder.com. It advertises "160+" integrations. The paginated listing held 167 entries on 2026-09-30 (several targets have more than one listing from different builders) S96.
• Who builds them: each listing names its developer.
  • Bynder: 50 listings.
  • The rest come from partners and ISVs. Most frequent: Gournay Consulting (8), The DAM Consultants (5), LinkrUI (4), Lettuce Commerce (3), Induxx (3). Target vendors also publish their own (Canva, Contentstack, Sanity, Storyblok, Hootsuite, Seismic, Highspot, Wrike, monday.com…) S96.
• Integrations Hub (inside the portal, enabled by the Customer Success contact): out-of-the-box connectors that administrators configure themselves S52:
  • file-sharing sync;
  • stock providers;
  • video, WordPress and messaging apps;
  • "premium" integrations (Asana, ClickUp, Marketo, monday.com, Smartsheet, SAP Commerce Cloud, Workfront).
• How apps are built: on the public REST API, the SDKs and the Universal Compact View component S1 S23 S24. ISVs join through the partner programme and get a marketplace listing S95. A public self-service submission or certification process is Not public (the Partner Hub is behind login S22).
• Bynder is a MACH Alliance member S96.

Native connectors

Builder = the "Developed by" field of the marketplace listing S96 unless another source is given.

AI & agent ecosystem

• Official MCP server: Bynder MCP. Released in September 2026: docs updated 2026-09-10, KB 2026-09-17, blog 2026-09-24; listed in the Q3.2 release notes S20 S36 S56 S94.
  • Endpoint: remote, https://{tenant}/mcp/1 S20.
  • Authentication: OAuth 2.0 with PKCE through an OAuth App created by an admin. Each user then signs in with their own Bynder credentials, and existing DAM permissions apply. Custom clients may send Authorization: Bearer {bynder-user-jwt} S20 S36.
  • Documented redirect URIs: Claude (https://claude.ai/api/mcp/auth_callback), ChatGPT, Gemini Enterprise, Microsoft Copilot/Teams, and local CLI callbacks (http://127.0.0.1:8080/...) S20.
  • Scopes → tools S20:
    • asset:read → asset_search, asset_search_using_natural_language (needs NLS enabled), asset_list_tags;
    • meta.assetbank:read + meta.assetbank:write → asset_list_metaproperties, asset_list_metaproperty_options, asset_search_metaproperties. The write scope is needed even for these reads;
    • guidelines.guide:read → cxuc_search, cxuc_list_guidelines, cxuc_get_guideline, cxuc_list_groups, cxuc_list_page_sections, cxuc_get_page_widgets. These need the CX User Community package.
  • Scope: read-only search and retrieval. No upload or metadata-write tools are documented S20. Search returns one page per call and no total counts S20.
  • Availability: "any organization with an active Bynder DAM portal" S36. Whether it is priced separately: Not public.
  • Note: the H1 2026 press release (2026-07-27) already mentions a "new MCP Server" launched in H1 S93. The documentation and announcement date from September Unverified.
• Docs MCP: https://api.bynder.com/mcp (ReadMe, added 2026-04) exposes the API reference to coding assistants; public, answers MCP initialize S19 S26.
• llms.txt:
  • https://api.bynder.com/llms.txt is a full Markdown index of the API docs S1;
  • https://www.bynder.com/llms.txt is a website page list S27;
  • no llms.txt on the Knowledge Base; no /.well-known/mcp.json S27.
• Native AI: AI Search Experience, the agentic AI platform (Enrichment, Brand Compliance, Transformation and Governance agents; Transformation uses Google Gemini 3.1). See Features S47 S48 S57.
• Adobe GenStudio listing (Bynder-built) S96.
• Claude / ChatGPT / Copilot / Gemini directory listings: none found. Bynder MCP is added as a custom connector S36 S20.

Integration platforms

Partners

• Certified & Solutions partners (agencies, consultants, DAM experts): referral commission, enablement, product-expert access, partner-directory listing S95. The About page counts "40 partners" S70.
• Technology partners / ISVs: marketplace listings built on the API and SDKs S95 S96.
• Partner Hub: behind login S22.
• Named implementation partners visible on marketplace listings include Gournay Consulting, The DAM Consultants, Induxx, CTAC, Lettuce Commerce, Dataggo, Uxbee, 3Share, Catena Company and LinkrUI (tooling) S96. A full certified-partner directory was not read: Unknown.
• Strategic partnership announcements: Hootsuite (2025-11-20) S89; Salsify, Storyblok, monday.com marketplace, Akeneo, Salesforce Marketing Cloud connector (release titles in the newsroom) S124.