| Vendor | Bynder | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | Netherlands (Amsterdam) | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Founded | 2013 | 2016 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Hosting regions | EU, US, Japan | EU, US, APAC |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| SSO | SAML, OIDC | Not public |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| OpenAPI spec | Partial | Yes |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | offset (page/limit, max 1,000; page×limit ≤ 100,000); cursor beyond that; UUID cursor (/api/1); Analytics cursor | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | OpenAPI 3.x fragments per reference page (237 ops) + Postman; no full file | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | none official (archived, incomplete PHP client for v4) |
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