All sources below were read on the access date shown. No authenticated call was made to any Storyteq system. The only API calls were unauthenticated probes of public API hosts, which returned the vendor's welcome JSON, a 400 or a 401 (see S36). No customer tenant was probed.
Official technical sources
| Id | Title | URL | Type | Accessed | Notes |
|---|---|---|---|---|---|
| S1 | Storyteq CMP documentation — home | docs.storyteq.com/landing | Official | 2026-11-10 | Public docs site; User Docs and Developer Docs, changelog, support e-mail. docs.storyteq.com/ redirects here; docsite.storyteq.com redirects to the same host |
| S2 | Developer Documentation — introduction | docs-dev/index.html | Official | 2026-11-10 | Two audiences (implementers, integrators); sections: platform configuration, Asset Picker, DAT, integrations, Orders Portal. No REST API reference on this site |
| S3 | Integrator journey | journeys/integrator.html | Official | 2026-11-10 | Integrator scope: Identity Broker, Asset Picker, DAT, asset event webhooks |
| S4 | Authentication in external integrations (Identity Broker) | identity-broker.html | Official | 2026-11-10 | OIDC + PKCE proxy; Keycloak IdP; LUMA clients migrating to Keycloak; Figma and Jira examples |
| S5 | Identity Broker technical reference | identity-broker-reference.html | Official | 2026-11-10 | Polling, 5-minute timeout, 20 requests/minute, no WebSocket |
| S6 | Understanding the asset event webhook service | understanding-asset-event-webhook-service.html | Official | 2026-11-10 | Batching, retries, filters, API-key auth, no replay |
| S7 | Asset event webhook service reference | asset-event-webhook-service-reference.html | Official | 2026-11-10 | Event types, payload fields, filter kinds, YAML config keys |
| S8 | How the Asset Picker integration works | asset-picker-integration-model.html | Official | 2026-11-10 | Web component or iframe; internal vs external integrations; LUMA v2 endpoints |
| S9 | Asset Picker parameters reference | asset-picker-parameters.html | Official | 2026-11-10 | Host URLs per environment, parameters, LUMA and LUMA v2 routing patterns |
| S10 | Embed the Asset Picker | embed-the-asset-picker.html | Official | 2026-11-10 | Script URL, attributes, iframe parameters |
| S11 | Sign in to the CMP Asset Picker | asset-picker-sign-in.html | Official | 2026-11-10 | Tenant URL + Connect; browser vs desktop flow |
| S12 | Understanding the Dynamic Asset Transformation component | understanding-dat-component.html | Official | 2026-11-10 | <cmp-dat> web component; URL-encoded transforms; AI transforms; video reframing behind a flag |
| S13 | DAT standard transformation URL reference | dat-standard-transformation-url-reference.html | Official | 2026-11-10 | URL grammar, parameters and ranges, output formats |
| S14 | DAT AI transformation reference | dat-ai-transformation-reference.html | Official | 2026-11-10 | Remove / replace / expand background mutations; 3,999 px limit |
| S15 | Understanding Agent Console | understanding-agent-console.html | Official | 2026-11-10 | Briefing and Copywriting agents, playbooks, admin roles; page not in the docs sidebar |
| S16 | Agent Console architecture | agent-console-architecture.html | Official | 2026-11-10 | A2A, MCP (cmp-mcp, search-mcp), LiteLLM gateway, Gemini and Claude on Vertex AI, GKE |
| S17 | Storyteq Developer Portal (Swagger UI) | developer.storyteq.com | Official | 2026-11-10 | Lists two specs: "Storyteq API (Creative Automation) v4" and "Content Management Platform API V2"; a third entry (Canopy API V1, deprecated) is commented out in the page source |
| S18 | Storyteq API (Creative Automation) v4 — OpenAPI | storyteq-api_v4_openapi.yaml | Official | 2026-11-10 | OpenAPI 3.1.0, info.version 4.0; 5 operations, 5 webhook definitions; Last-Modified 2026-06-25. Archived on DAM Wiki |
| S19 | CMP V2 — OpenAPI | cmp-v2-34_openapi.yaml | Official | 2026-11-10 | OpenAPI 3.1.0, info.version 1.0.0; 36 operations; auth, search filters, rate limits, glossary, fair-use policy; Last-Modified 2026-06-25. Archived on DAM Wiki |
| S20 | Canopy API V1 (Deprecated) — OpenAPI | https://developer.storyteq.com/specs/CAPI_openapi.yaml | Official | 2026-11-10 | Reachable without login but not listed in the portal UI; marked deprecated; licence "Proprietary … not for copy or distribution by third parties". Read only, not archived |
| S21 | Storyteq CMP changelog | changelog/index.html | Official | 2026-11-10 | Dated product changes May–October 2026 |
| S22 | Developer glossary | docs-dev/reference/glossary.html | Official | 2026-11-10 | LUMA, LUMA Admin, modules, lens, Smart Tagging, Entropy/Passthru engines |
| S23 | Understanding the platform architecture (user docs) | understanding-platform-architecture.html | Official | 2026-11-10 | Connected applications, SSO with the customer's provider, users synchronised from Platform Administration |
| S24 | Understanding operational AI | understanding-operational-ai.html | Official | 2026-11-10 | Smart tagging (description + taxonomy keywords), descriptive (semantic) search |
| S25 | Upload assets | upload-assets.html | Official | 2026-11-10 | Admin upload, Quarantined phase, upload label, availability dates, smart tagging on upload |
| S26 | Understanding asset availability | understanding-asset-availability.html | Official | 2026-11-10 | Phase vs availability window; usage-rights field is free text |
| S27 | Connect integrated channels | connect-integrated-channels.html | Official | 2026-11-10 | Administration > Connections; Uploading / Sourcing tabs; Integrations > Manager role |
| S28 | DAT supported formats and limits (user docs) | supported-formats-and-limits.html | Official | 2026-11-10 | JPG/PNG/WebP/GIF; Generative Expand < 4,000 px |
| S29 | Adaptation Studio supported file formats | supported-file-formats.html | Official | 2026-11-10 | Input/output formats, 1 GB per file, no HEVC |
| S30 | Publish a Figma design to Template Builder | publish-a-figma-design-to-template-builder.html | Official | 2026-11-10 | "Figma to Storyteq" plugin (Figma Community); separate Asset Picker plugin for Figma |
| S31 | Understanding the Asset Picker (user docs) | understanding-the-asset-picker.html | Official | 2026-11-10 | Figma and Jira host apps; Adaptation Studio via lens |
| S32 | Content Portal — user docs index | docs-user/content-portal/index.html | Official | 2026-11-10 | Search, download/share, ordering, upload, metadata, versions, availability, public assets, portals/CMS |
| S33 | Administration — user docs index | docs-user/administration/index.html | Official | 2026-11-10 | Users, groups, role presets, MFA, taxonomy, lenses, templates and channels |
| S34 | GitHub — storyteq/storyteq-api-php | github.com/storyteq/storyteq-api-php | Third-party | 2026-11-10 | PHP client for API v4, self-described as incomplete; archived 2024-04-18 |
| S35 | GitHub — Storyteq organisation | github.com/storyteq | Third-party | 2026-11-10 | 11 public repositories; no maintained SDK |
| S36 | Unauthenticated probes of public API hosts | api.storyteq.com/v4, api.europe-west1.storyteq.com/v4, api.us-east4.storyteq.com/v4, enterprise.api.storyteq.com/cmp/v2/…, cdn.assets.storyteq.com | Observed | 2026-11-10 | v4 roots return JSON {"name":"Storyteq API","docs":"https://storyteq.docs.apiary.io/#",…}; regional roots send x-ratelimit-limit: 1000000; /v4/content/templates/ → 401 "Unauthenticated."; CMP V2 → 400 "Authorization field missing"; CDN root → 404. /llms.txt → 404 on storyteq.com and docs.storyteq.com |
| S37 | Storyteq Status | storyteq-status.com | Observed | 2026-11-10 | incident.io status page with APAC, Europe and US pages |
| S38 | Storyteq API Reference (v4) on Apiary | storyteq.docs.apiary.io | Observed | 2026-11-10 | Older v4 documentation still referenced by the API root; content rendered client-side, only title and mock/proxy hosts readable |
Official non-technical sources
| Id | Title | URL | Type | Accessed | Notes |
|---|---|---|---|---|---|
| S40 | Storyteq — home page | storyteq.com | Vendor | 2026-11-10 | Navigation, positioning ("AI-powered Content Marketing Platform"), customer logos, footer links (Trust, ToS, privacy notice, ITG) |
| S41 | About Storyteq | storyteq.com/about | Vendor | 2026-11-10 | Storymail origin, joined ITG in 2021, 300 people, 5 offices (UK, EU, US, New Zealand) |
| S42 | Pricing | storyteq.com/pricing | Vendor | 2026-11-10 | Enterprise and Professional (price on application), standalone products, licensing by user tiers, implementation fee + annual licence |
| S43 | FAQ | storyteq.com/faq | Vendor | 2026-11-10 | No free trial; setup "from just 8 weeks"; onboarding, training, managed services |
| S44 | Digital Asset Management (Content Portal) product page | content-portal | Vendor | 2026-11-10 | AI Smart Tagging, descriptive search, brand portals, auto-versioning, Intelligent Asset Picker |
| S45 | Creative Automation (Adaptation Studio) product page | adaptation-studio | Vendor | 2026-11-10 | Video/print/social templates; After Effects, Photoshop, Figma import; Gemini and Firefly; Commerce Engine |
| S46 | Content Workflows (Collaboration Hub) product page | collaboration-hub | Vendor | 2026-11-10 | Briefs, calendars, role-based reviews, annotation across media types, audit trails |
| S47 | AI capabilities page | ai | Vendor | 2026-11-10 | Available / coming soon / future AI features |
| S48 | Integrations page | integrations | Vendor | 2026-11-10 | Logos grouped as Bring content in / Push content / Analyse and improve |
| S49 | Partnerships | storyteq.com/partnerships | Vendor | 2026-11-10 | Strategic, Agencies & Consultancies, Technology partners; partner logos |
| S50 | Platform Services | platform-services | Vendor | 2026-11-10 | Template build service by Storyteq's production team |
| S51 | Blog — For the 3rd straight year, Storyteq is named a Leader in the Gartner Magic Quadrant for DAM | storyteq.com/blog/… | Vendor | 2026-11-10 | 2026-10-28; report dated 2026-10-26 (Cizio, Zervas, Lee); Halo Intelligence, AgentConsole |
| S52 | PR Newswire — ITG's Storyteq named a Gartner Leader in DAM (2026, German-language version) | prnewswire.com | Vendor | 2026-11-10 | 2026-10-28, London; agent teams, locked brand rules, tamper-resistant asset history (vendor claims) |
| S53 | PR Newswire — ITG's Storyteq named a Gartner Leader in DAM (2025) | prnewswire.com | Vendor | 2026-11-10 | 2025-11-11; About ITG: 2,000+ people, part of the Bridgepoint portfolio; Storyteq Professional |
| S54 | Blog — Second year running: Leader in the Gartner MQ for DAM 2025 | storyteq.com/blog/… | Vendor | 2026-11-10 | Report dated 2025-11-04; "furthest in Completeness of Vision" (vendor claim) |
| S55 | Blog — Storyteq named a Leader in the 2025 Gartner MQ for DAM | storyteq.com/blog/… | Vendor | 2026-11-10 | Report dated 2025-01-06 |
| S56 | Blog — Leader in 2026 Gartner MQ for Content Marketing Platforms | storyteq.com/blog/… | Vendor | 2026-11-10 | 2026-04-08; report dated 2026-04-02; fourth consecutive CMP Leader; "highest in Ability to Execute" (vendor claim) |
| S57 | Blog — Leader in 2024 Gartner MQ for CMP | storyteq.com/blog/… | Vendor | 2026-11-10 | 2024-05-15; second consecutive CMP Leader; Forrester Wave DAM Systems Q1 2024: Strong Performer |
| S58 | Blog — Storyteq adds Adobe Firefly Services to its suite of AI tools | storyteq.com/blog/… | Vendor | 2026-11-10 | 2026-01-15 |
| S59 | Blog — What's new: AI-powered layouts, smarter translations and better asset management | storyteq.com/blog/… | Vendor | 2026-11-10 | 2026-10-19; AI Resizer, dialect-aware translations, Manage Duplicates, related assets |
| S60 | Blog — Everything you need to know about Storyteq | storyteq.com/blog/… | Vendor | 2026-11-10 | 2025-11-18; module overview; batch creation via CSV/API |
| S61 | Blog — ITG acquires ReviewStudio | storyteq.com/blog/… | Vendor | 2026-11-10 | 2023-05-17; ReviewStudio founder Stuart Feldman; first ITG acquisition in North America |
| S62 | About Storyteq — archived copy (2021-10-21) | web.archive.org | Vendor | 2026-11-10 | Vendor page as archived: "Since 2016"; legal entity Storyteq B.V. Read through the Internet Archive |
| S63 | Inspired Thinking Group — home | inspiredthinking.group | Vendor | 2026-11-10 | ITG positioning; Storyteq as ITG's proprietary CMP |
| S64 | ITG — About Us | inspiredthinking.group/about | Vendor | 2026-11-10 | HQ Fort Dunlop, Birmingham; 2,000+ people; 22 offices; leadership incl. Managing Director Storyteq & Deployteq |
| S65 | ITG — Trust Center | inspiredthinking.group/trust | Vendor | 2026-11-10 | Group-wide ISO/IEC 27001:2022 (LRQA); ISO 50001, ISO 14001, SA 8000; security policy PDFs |
| S66 | ITG — Introducing AgentConsole | inspiredthinking.group/agentconsole | Vendor | 2026-11-10 | "Marketplace of intelligent marketing agents"; third-party agents can plug in |
Third-party sources
| Id | Title | URL | Type | Accessed | Notes |
|---|---|---|---|---|---|
| S70 | MarTech Edge — Storyteq positions CMP as AI-native content operating system with Agent Console and Halo Intelligence | martechedge.com | Third-party | 2026-11-10 | 2026-04-10, republished PR Newswire release |
| S71 | MarTech Edge — ITG acquires PureRed | martechedge.com | Third-party | 2026-11-10 | 2025-02-20; 2,000+ employees after the deal; CEO Andrew Swinand |
| S72 | tech.eu — Bridgepoint snaps up Inspired Thinking Group from Equistone | tech.eu | Third-party | 2026-11-10 | 2022-03-29; Equistone reinvests as minority shareholder; founder and CEO Simon Ward |
| S73 | CXM Today — Bridgepoint acquires Team ITG from Equistone | cxmtoday.com | Third-party | 2026-11-10 | 2022-03-28; majority stake; 1,000+ employees; CanopyCloud platform |
| S74 | TheBusinessDesk — Team ITG takes majority stake in Storyteq | thebusinessdesk.com | Third-party | 2026-11-10 | 2021-06-28; Amsterdam-based Storyteq; fifth acquisition in five years |
| S75 | CIO Influence — CanopyCloud rebrands as Storyteq | cioinfluence.com | Third-party | 2026-11-10 | 2023-01-20; brands merged after £60m investment; ITG founded 2009 by Simon Ward |
Not accessible
- Gartner Magic Quadrant for Digital Asset Management Platforms (2025-01-06, 2025-11-04, 2026-10-26 editions) and Magic Quadrant for Content Marketing Platforms (2026-04-02 and earlier): paywalled; only the vendor summaries were read S51 S54 S55 S56. The full vendor list and positions were not verified.
- Forrester Wave: Digital Asset Management Systems, Q1 2024: paywalled; only the vendor mention was read S57.
- Storyteq support site (channel-specific connection steps referenced by the user docs S27): no public URL found.
- Terms of Service linked in the storyteq.com footer (
https://docs.storyteq.com/home/terms-of-service): returns 404 on 2026-11-10. The olderdocs.storyteq.com/home/…pages (for example "Technical implementation") are gone; some redirect to the new docs. - Storyteq API Reference (v4) on Apiary S38: rendered by JavaScript; content not readable without a browser. The v4 OpenAPI file S18 covers the same API.
- G2 and Capterra review pages: blocked automated access (403). Ratings quoted on Storyteq's blog S60 were not checked on the review sites.
- Equistone and Bridgepoint press pages for the 2021 and 2022 deals redirect to their home pages or show a bot challenge; trade-press copies were used instead S72 S73 S74.