| Vendor | Montala Limited | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | UK (Watchfield, Oxfordshire) | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Founded | 2006 | 2016 |
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| Ownership | independent (100% employee-owned via an Employee Ownership Trust since 2020-10) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Target market | Mid-market | Enterprise |
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| Deployment | SaaS, On-premise | SaaS |
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| Hosting regions | UK | EU, US, APAC |
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| Pricing model | free open-source software (BSD-style licence); paid annual hosting + support packages (4 public tiers) | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| Public pricing | Yes | No |
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| SSO | SAML, LDAP | Not public |
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| Certifications | ISO 27001 | None published |
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| Analyst coverage | Not public | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| OpenAPI spec | No | Yes |
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| Webhooks (overview) | PartialAPI Webhooks plugin: user-triggered outbound POST buttons, no event subscriptions | Yes |
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| Official MCP server | NoMCP API interface on the official 11.1 roadmap, planned 2027-02-23, status Scoping; unreleased prototype in a public SVN branch | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | https://{host}/api/ | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| Authentication | API key, Session login | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | User key: no expiry documented; session key tied to login session | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | None documented (API throttling on the 11.2 roadmap, not yet scheduled) | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | offset (do_search fetchrows "offset,limit" returns total + data; offset param) | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | none (API Webhooks plugin = user-triggered outbound POST buttons) | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | none published (KB-described per-instance OpenAPI generator absent from 11.0 code) | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | none official (built-in API test tool generates PHP and cURL code) | none official (archived, incomplete PHP client for v4) |
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