| Vendor | Alchemy | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | France (Paris) | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Founded | 1996 | 2016 |
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| Ownership | independent (privately held French SARL) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Target market | SMB to enterprise (companies, public sector, photographers) | Enterprise |
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| Deployment | SaaS, On-premise | SaaS |
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| Hosting regions | Not public | EU, US, APAC |
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| Pricing model | free open-source licence; SaaS plans by workspaces, storage and request quotas (from €169/month); services packs | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| Public pricing | Yes | No |
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| SSO | SAML, OIDC | Not public |
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| Analyst coverage | Not public | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| Official MCP server | No | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | Phrasea: https://api-databox.{domain}/ · Phraseanet: https://{host}/api/v3/ | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 PKCE, OAuth 2.0 client credentials, OAuth 2.0 password, API key | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | Phrasea: Keycloak realm setting (Not public); Phraseanet v1: tokens do not expire | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | Phraseanet v1: none; Phrasea SaaS plans: 5-40 concurrent requests + request quotas | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | Phrasea: page + limit (max 100); Phraseanet v3: offset/limit or page/per_page (max 100) | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | Phrasea: admin-managed entity events, unsigned; Phraseanet: per OAuth app, 17 events | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | OpenAPI 3.1.0 Databox (239 ops) + Expose (37 ops); Phraseanet v3 OpenAPI 3.0.3 (7 ops) | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | Phraseanet PHP SDK (last release 2021); no official Phrasea SDK | none official (archived, incomplete PHP client for v4) |
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