| Vendor | Cloudinary | Inspired Thinking Group (ITG) Limited (Storyteq brand) |
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| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | United Kingdom (ITG, Birmingham); Storyteq originated in Amsterdam, Netherlands |
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| Founded | 2012 | 2016 |
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| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | subsidiary of Inspired Thinking Group (ITG), PE-backed (Bridgepoint majority since 2022; Equistone minority) |
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| Hosting regions | US, EU, ap | EU, US, APAC |
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| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | quote-only (Enterprise and Professional editions, standalone products; implementation fee + annual licence, licensed by user tiers) |
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| SSO | SAML | Not public |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | None published |
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| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | Gartner MQ DAM Platforms 2026: Leader (vendor claim) · Gartner MQ DAM Platforms 2025: Leader (vendor claim) · Gartner MQ Content Marketing Platforms 2026: Leader (vendor claim) · Forrester Wave DAM Systems Q1 2024: Strong Performer |
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| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | NoAgent Console uses internal MCP servers for its own agents; no customer-facing MCP server documented |
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| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | https://enterprise.api.storyteq.com/cmp/v2 (CMP V2); https://api.{region}.storyteq.com/v4 (CA) |
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| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | OAuth 2.0 password, OAuth 2.0 PKCE, API key |
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| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | Not public (token response has expires_in; refresh_token grant supported) |
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| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | CMP V2: 5,000 requests/min and 500,000/month per account |
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| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | offset (listing-offset + listing-limit 20/50/100); v4 media lists 50 per page |
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| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | Asset events set up by App Support (API key, batched, 5 retries); v4 render callbacks |
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| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | OpenAPI 3.1: CMP V2 (36 ops) + Storyteq API v4 (5 ops, 5 webhooks) |
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| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | none official (archived, incomplete PHP client for v4) |
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