| Vendor | Cloudinary | Orange Logic |
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| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | USA (Irvine, CA) |
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| Founded | 2012 | 1998 |
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| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | PE-backed (Bregal Sagemount strategic growth investment, 2023; stake not disclosed) |
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| Hosting regions | US, EU, ap | Not public |
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| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | quote-only; packaged by team and module ("For Teams", 2026) |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | ISO 27001, SOC 2 Type 2, CSA STAR, TX-RAMP, PCI DSS |
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| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | Gartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader · Frost Radar DAM 2025: Leader |
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| OpenAPI spec | Yes | Partial |
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| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | Yeshosted MCP server at /mcp per instance, asset search only |
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| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | https://{tenant}/ (/webapi, /api, /API/DataTable) |
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| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | Client credentials 2 h (example); auth-code access 24 h, refresh 30 d |
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| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | Not public |
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| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | page-based (pagenumber/countperpage, default 100; max Not public) |
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| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | API-managed, HMAC-signed (opt-in), up to 5 retries |
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| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | OpenAPI 3.1 (44 per-endpoint files); full Swagger behind login |
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| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | None server-side; Content Browser SDK (JS/React, official) |
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