| Vendor | Cloudinary | Alchemy |
|---|
| HQ | USA (San Jose, California); main R&D in Petah Tikva, Israel | France (Paris) |
|---|
| Founded | 2012 | 1996 |
|---|
| Ownership | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) | independent (privately held French SARL) |
|---|
| Target market | Enterprise | SMB to enterprise (companies, public sector, photographers) |
|---|
| Deployment | SaaS | SaaS, On-premise |
|---|
| Hosting regions | US, EU, ap | Not public |
|---|
| Pricing model | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers | free open-source licence; SaaS plans by workspaces, storage and request quotas (from €169/month); services packs |
|---|
| Public pricing | No | Yes |
|---|
| SSO | SAML | SAML, OIDC |
|---|
| Certifications | SOC 2 Type 2, ISO 27001, ISO14001 | None published |
|---|
| Analyst coverage | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader | Not public |
|---|
| Official MCP server | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm | No |
|---|
| API base URL | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) | Phrasea: https://api-databox.{domain}/ · Phraseanet: https://{host}/api/v3/ |
|---|
| Authentication | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE | OAuth 2.0 authorization code, OAuth 2.0 PKCE, OAuth 2.0 client credentials, OAuth 2.0 password, API key |
|---|
| Token lifetime | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h | Phrasea: Keycloak realm setting (Not public); Phraseanet v1: tokens do not expire |
|---|
| Rate limit | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited | Phraseanet v1: none; Phrasea SaaS plans: 5-40 concurrent requests + request quotas |
|---|
| Pagination | cursor (next_cursor + max_results, max 100 or 500 per method) | Phrasea: page + limit (max 100); Phraseanet v3: offset/limit or page/per_page (max 100) |
|---|
| Webhooks (API) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries | Phrasea: admin-managed entity events, unsigned; Phraseanet: per OAuth app, 17 events |
|---|
| API spec | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) | OpenAPI 3.1.0 Databox (239 ops) + Expose (37 ops); Phraseanet v3 OpenAPI 3.0.3 (7 ops) |
|---|
| Official SDKs | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter | Phraseanet PHP SDK (last release 2021); no official Phrasea SDK |
|---|