| Vendor | Alchemy | Sitecore (Sitecore Corporation A/S) |
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| HQ | France (Paris) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 1996 | 2001 |
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| Ownership | independent (privately held French SARL) | PE-backed (EQT) |
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| Target market | SMB to enterprise (companies, public sector, photographers) | Enterprise |
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| Deployment | SaaS, On-premise | SaaS |
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| Pricing model | free open-source licence; SaaS plans by workspaces, storage and request quotas (from €169/month); services packs | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| Public pricing | Yes | No |
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| SSO | SAML, OIDC | SAML, OIDC, WS-Federation |
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| Certifications | None published | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Not public | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| OpenAPI spec | Yes | Partial |
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| Webhooks (overview) | Yes | UI only |
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| Official MCP server | No | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | Phrasea: https://api-databox.{domain}/ · Phraseanet: https://{host}/api/v3/ | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 PKCE, OAuth 2.0 client credentials, OAuth 2.0 password, API key | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | Phrasea: Keycloak realm setting (Not public); Phraseanet v1: tokens do not expire | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | Phraseanet v1: none; Phrasea SaaS plans: 5-40 concurrent requests + request quotas | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | Phrasea: page + limit (max 100); Phraseanet v3: offset/limit or page/per_page (max 100) | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | Phrasea: admin-managed entity events, unsigned; Phraseanet: per OAuth app, 17 events | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | OpenAPI 3.1.0 Databox (239 ops) + Expose (37 ops); Phraseanet v3 OpenAPI 3.0.3 (7 ops) | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | Phraseanet PHP SDK (last release 2021); no official Phrasea SDK | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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