| Vendor | MediaValet Inc. | Sitecore (Sitecore Corporation A/S) |
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| HQ | Canada (Vancouver, BC; US HQ Menlo Park, CA) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2010 | 2001 |
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| Ownership | PE-backed (STG, acquired 2024-04-02; delisted from TSX) | PE-backed (EQT) |
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| Target market | Mid-market | Enterprise |
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| Pricing model | quote-only custom configuration (unlimited users; driven by storage, modules, integrations) | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| SSO | SAML, OIDC | SAML, OIDC, WS-Federation |
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| Certifications | SOC 2 Type 2, ISO 27001, HIPAA | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | G2 DAM Grid Report Spring 2026: Leader (vendor-reported) | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| Webhooks (overview) | Yes | UI only |
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| Official MCP server | No | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://api.mediavalet.com | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | OAuth 2.0 authorization code, oauth2-password, API key | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | Access token 1 h (expires_in 3600); auth code 60 s; refresh lifetime not published | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | Daily request quota on Developer Plan, higher on Enterprise; figures not public | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | offset/count query params (count default 50); TotalRecordsFound in envelope | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | SkyHOOK: API-managed, CloudEvents 1.0, 8 events, webhook or Azure Event Grid | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | Postman collection (362 requests) + APIM operation lists; OpenAPI exports lack paths | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | None official (C# upload sample on GitHub) | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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