| Vendor | ImageKit Private Limited (India), with US subsidiary ImageKit Inc | Sitecore (Sitecore Corporation A/S) |
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| HQ | India (New Delhi); US entity in Newark, Delaware | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2016 | 2001 |
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| Ownership | independent, privately held (no external funding round disclosed) | PE-backed (EQT) |
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| Target market | SMB to mid-market (self-serve plans); Enterprise plans for SSO, governance and custom limits | Enterprise |
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| Hosting regions | US, Canada, EU, in, sg, Australia | Not public |
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| Pricing model | Media Processing + DAM: Free, Lite $9/mo, Pro $89/mo plus usage overage; Enterprise quote-only; separate DAM-only plans | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| Public pricing | Yes | No |
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| SSO | SAML | SAML, OIDC, WS-Federation |
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| Certifications | ISO 27001, SOC 2 Type 2 | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Not public | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| OpenAPI spec | Yes | Partial |
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| Webhooks (overview) | Yes | UI only |
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| Official MCP server | Yes3 hosted remote servers - DAM, Admin (OAuth) and DevTools (public) | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://api.imagekit.io/v1/… (management); https://upload.imagekit.io/api/v1|v2/files/upload | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | Basic auth, API key, JWT, OAuth 2.0 PKCE | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | API keys: no expiry (rotate with 0 h to 7 d grace); client upload signature/JWT ≤ 1 h | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | Burst + sustained per endpoint, HTTP 429; ~40 reads/s, 5-20 writes/s advised; Upload API unlimited | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | offset (skip/limit, max 1,000) on file listing; cursor on tag listing | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | Dashboard or API, 15 event types, Standard Webhooks HMAC-SHA256, max 3 endpoints | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | OpenAPI 3.1.0 (1 file, 60 operations), Apache-2.0 | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | Node.js/TS, Python, Go, Java, Ruby, .NET, PHP, JS, React, Vue, Angular, Next.js, Astro, iOS, Android | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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