| Vendor | Brandworkz Ltd | ImageKit Private Limited (India), with US subsidiary ImageKit Inc |
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| HQ | UK (London) | India (New Delhi); US entity in Newark, Delaware |
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| Founded | 1997 | 2016 |
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| Ownership | subsidiary of Spinakr Solutions LLC (USA) | independent, privately held (no external funding round disclosed) |
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| Target market | Mid-market to enterprise | SMB to mid-market (self-serve plans); Enterprise plans for SSO, governance and custom limits |
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| Hosting regions | EU, US | US, Canada, EU, in, sg, Australia |
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| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | Media Processing + DAM: Free, Lite $9/mo, Pro $89/mo plus usage overage; Enterprise quote-only; separate DAM-only plans |
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| Public pricing | No | Yes |
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| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | ISO 27001, SOC 2 Type 2 |
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| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Not public |
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| OpenAPI spec | No | Yes |
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| Webhooks (overview) | Unknown | Yes |
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| Official MCP server | No | Yes3 hosted remote servers - DAM, Admin (OAuth) and DevTools (public) |
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| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://api.imagekit.io/v1/… (management); https://upload.imagekit.io/api/v1|v2/files/upload |
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| Authentication | OAuth 2.0 password, OAuth 2.0 authorization code, API key | Basic auth, API key, JWT, OAuth 2.0 PKCE |
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| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | API keys: no expiry (rotate with 0 h to 7 d grace); client upload signature/JWT ≤ 1 h |
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| Rate limit | Not public | Burst + sustained per endpoint, HTTP 429; ~40 reads/s, 5-20 writes/s advised; Upload API unlimited |
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| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | offset (skip/limit, max 1,000) on file listing; cursor on tag listing |
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| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | Dashboard or API, 15 event types, Standard Webhooks HMAC-SHA256, max 3 endpoints |
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| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | OpenAPI 3.1.0 (1 file, 60 operations), Apache-2.0 |
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| Official SDKs | none official; assetInsert JS examples on GitHub | Node.js/TS, Python, Go, Java, Ruby, .NET, PHP, JS, React, Vue, Angular, Next.js, Astro, iOS, Android |
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