| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | Brandworkz Ltd |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | UK (London) |
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| Founded | 2012 | 1997 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | subsidiary of Spinakr Solutions LLC (USA) |
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| Target market | Mid-market | Mid-market to enterprise |
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| Hosting regions | US, EU | EU, US |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage |
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| Certifications | SOC 2 Type 2, ISO 27001 | ISO 27001, CYBER-ESSENTIALS-PLUS |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | Unknown |
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| API base URL | https://brandfolder.com/api/v4 | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) |
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| Authentication | API key | oauth2-password, OAuth 2.0 authorization code, API key |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | expires_in 1,200 s (20 min) in the doc example; refresh_token grant |
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| Rate limit | Not public; HTTP 429 per API key | Not public |
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| Pagination | page-based (page/per, default 100, max 3,000) | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | Unknown (only a webhookId parameter on importAsset) |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | none official; assetInsert JS examples on GitHub |
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