| Vendor | Smartsheet Inc. (Brandfolder by Smartsheet) | IgniteTech (Ignite Enterprise Software Solutions); product line from Northplains Systems |
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| HQ | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) | United States (IgniteTech, Austin, TX); Northplains originated in Toronto, Canada |
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| Founded | 2012 | 1994 |
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| Ownership | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) | subsidiary of IgniteTech (ESW Capital group) since the Q1 2021 Aclate merger |
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| Target market | Mid-market | Enterprise |
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| Deployment | SaaS | On-premise |
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| Hosting regions | US, EU | Not public |
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| Pricing model | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) | quote-only (server licence plus IgniteTech support subscription) |
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| SSO | SAML | SAML, LDAP |
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| Certifications | SOC 2 Type 2, ISO 27001 | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) | Not public |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | No |
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| API base URL | https://brandfolder.com/api/v4 | No public REST base; CGIs at https://{tenant}/webnative/, Portal at https://{portal}/PORTAL/ |
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| Authentication | API key | Basic auth, session |
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| Token lifetime | Not public (no expiry, rotation or refresh documented) | N/A (no tokens documented; Portal uses server-side sessions) |
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| Rate limit | Not public; HTTP 429 per API key | Not public |
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| Pagination | page-based (page/per, default 100, max 3,000) | Not public (Portal pages via page=; portalDI search has a max-results setting) |
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| Webhooks (API) | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature | none; server-side Trigger Sets run built-in or custom Actions on events |
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| API spec | OpenAPI 3.0.3 (45 paths / 73 operations) | none public (Guide to Development APIs, last v17.7, behind partner login) |
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| Official SDKs | Python, PHP (inactive), Panel UI SDK (official) | none public; legacy Developer Program SDK licence for integrators |
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