| Vendor | Aprimo | Smartsheet Inc. (Brandfolder by Smartsheet) |
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| HQ | USA (Chicago, IL) | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) |
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| Founded | 1998 | 2012 |
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| Ownership | PE-backed (Marlin Equity Partners) | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) |
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| Target market | Enterprise | Mid-market |
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| Hosting regions | US, EU, Australia | US, EU |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) |
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| SSO | Not public | SAML |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | SOC 2 Type 2, ISO 27001 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | https://brandfolder.com/api/v4 |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | API key |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | Not public (no expiry, rotation or refresh documented) |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Not public; HTTP 429 per API key |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | page-based (page/per, default 100, max 3,000) |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | OpenAPI 3.0.3 (45 paths / 73 operations) |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | Python, PHP (inactive), Panel UI SDK (official) |
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