| Vendor | Adobe Inc. | Smartsheet Inc. (Brandfolder by Smartsheet) |
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| HQ | USA (San Jose, California) | USA (Brandfolder founded in Denver, CO; parent Smartsheet in Bellevue, WA) |
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| Founded | 1982 | 2012 |
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| Ownership | public (NASDAQ: ADBE) | subsidiary of Smartsheet (itself PE-owned by Blackstone and Vista Equity Partners since 2025-01-22) |
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| Target market | Enterprise | Mid-market |
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| Deployment | SaaS, Private cloud, On-premise | SaaS |
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| Hosting regions | Not public | US, EU |
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| Pricing model | quote-only; packages Assets Prime / Assets Ultimate with user types (Limited, Collaborator, Power, Admin); Dynamic Media Prime/Ultimate add-ons (DM billed on aggregated page views/visits) | quote-only tiers (Core/Basic, Premium, Enterprise) + add-ons (CDN bandwidth, video streaming, Content Automation, Insights Data Connector) |
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| Certifications | HIPAA-ready, CMMC L2 | SOC 2 Type 2, ISO 27001 |
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| Analyst coverage | Gartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader | Forrester Wave DAM Systems Q1 2026: Contender (Smartsheet/Brandfolder, per CMSWire) |
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| OpenAPI spec | Partial | Yes |
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| Webhooks (overview) | YesAdobe I/O Events; AEM as a Cloud Service only | Yes |
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| Official MCP server | YesAEM MCP Server, https://mcp.adobeaemcloud.com/adobe/mcp/aem | No |
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| API base URL | https://author-p{program}-e{env}.adobeaemcloud.com/adobe/assets | https://brandfolder.com/api/v4 |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, JWT | API key |
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| Token lifetime | ~24 h (IMS access token, expires_in; refresh rules for user flows Unknown) | Not public (no expiry, rotation or refresh documented) |
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| Rate limit | Not public (429 + exponential backoff; thresholds via support ticket) | Not public; HTTP 429 per API key |
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| Pagination | cursor (limit 1-50 + opaque cursor) | page-based (page/per, default 100, max 3,000) |
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| Webhooks (API) | Adobe I/O Events: webhook (RSA-SHA256 signed), journal, EventBridge | API-managed, per Brandfolder, 3 asset events, up to 15 retries, no signature |
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| API spec | OpenAPI 3.0.3 (6 archived spec files, 2026.07) | OpenAPI 3.0.3 (45 paths / 73 operations) |
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| Official SDKs | No generated SDK; Node.js upload/events libs and Java AEM SDK (official) | Python, PHP (inactive), Panel UI SDK (official) |
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