| Vendor | Aprimo | Esko (MediaBeacon product line) |
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| HQ | USA (Chicago, IL) | Belgium (Esko HQ, Ghent); MediaBeacon originated in Minneapolis, MN (USA) |
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| Founded | 1998 | 1989 |
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| Ownership | PE-backed (Marlin Equity Partners) | subsidiary of Esko, part of Veralto (NYSE VLTO) since 2023-09-30 |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | US, EU, Australia | Not public |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-only (vendor cloud subscription or on-premise licence) |
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| SSO | Not public | SAML, LDAP |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Forrester Wave DAM for CX Q2 2018: Strong Performer |
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| OpenAPI spec | Yes | No |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | No |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | https://{tenant}/wf/restapi/v2/{endpoint} |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | API key, Basic auth, session |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | API keys permanent by default; expiring keys can be created from workflows |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | Not public |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | page index (pageIndex + pageSize, default 100) on search endpoints |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | none; server-side workflow triggers on asset events instead |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | none public (JSDoc / Javadoc HTML reference only) |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | none official; server-side Workflow JS API and browser Client JS API |
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