| Vendor | Aprimo | Frontify AG |
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| HQ | USA (Chicago, IL) | Switzerland (St. Gallen) |
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| Founded | 1998 | 2013 |
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| Ownership | PE-backed (Marlin Equity Partners) | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) |
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| Hosting regions | US, EU, Australia | US, EU |
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| Pricing model | quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 months | quote-only, monthly-active-user (MAU) based with six-month averaging |
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| SSO | Not public | SAML, OIDC |
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| Certifications | SOC 2 Type 2, GDPR, FedRAMP Low | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: Leader | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender |
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| API style (overview) | REST | GraphQL |
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| OpenAPI spec | Yes | No |
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| Official MCP server | YesAprimo MCP Server — DAM + PM tools, requires AI Elite license | YesFrontify MCP Server, hosted, tool packs; beta |
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| API base URL | https://{tenant}.dam.aprimo.com/api/core/ | https://{tenant}/graphql |
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| API styles | REST | GraphQL |
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| Authentication | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotated | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year |
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| Rate limit | Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429 | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap |
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| Pagination | cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100) | offset (page/limit, default 25, max 100); cursor for searchAssets |
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| Webhooks (API) | DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signed | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries |
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| API spec | OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + Postman | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) |
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| Official SDKs | None official (JS Content Selector; unsupported open-source samples) | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK |
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