| Vendor | Acquia | Frontify AG |
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| HQ | USA (Boston, MA; DAM team rooted in Madison, WI) | Switzerland (St. Gallen) |
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| Founded | 2007 | 2013 |
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| Ownership | subsidiary of Acquia (majority-owned by Vista Equity Partners) | independent, VC-backed (Revaia, EQT Ventures, Blossom Capital, HighSage Ventures, Tenderloin Ventures) |
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| Target market | Mid-market to enterprise | Enterprise |
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| Pricing model | quote-only tiers (Workgroup, Mid-Market, Enterprise) + add-ons | quote-only, monthly-active-user (MAU) based with six-month averaging |
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| SSO | SAML | SAML, OIDC |
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| Certifications | ISO 27001, SOC 1 Type 2, SOC 2 Type 2, HIPAA-ready, GDPR | ISO 27001, SOC 2 Type 2, TISAX, Cyber Essentials, HIPAA, Microsoft SSPA |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Strong Performer · Forrester Wave DAM Systems Q1 2024: Strong Performer · Forrester Wave DAM for CX Q1 2022: Leader (as Widen) | Gartner MQ DAM Platforms 2025: Challenger · Forrester Wave DAM Systems Q1 2026: Contender |
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| API style (overview) | REST | GraphQL |
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| OpenAPI spec | Yes | No |
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| Official MCP server | YesMCP Server for Acquia DAM, read-only | YesFrontify MCP Server, hosted, tool packs; beta |
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| API base URL | https://api.widencollective.com/v2 | https://{tenant}/graphql |
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| API styles | REST | GraphQL |
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| Authentication | OAuth 2.0 authorization code, Personal token | OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token |
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| Token lifetime | OAuth: non-expiring, or 8 h access + 6-month single-use refresh | OAuth 1 week-3 months (configurable); single-use refresh; dev tokens up to 1 year |
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| Rate limit | 50 req/s per access token (HTTP 429); monthly call allowance by plan | 2,500 requests per 5-min rolling window; HTTP 429; query complexity cap |
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| Pagination | offset (limit max 100, offset max 10,000) or scroll_id for large sets | offset (page/limit, default 25, max 100); cursor for searchAssets |
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| Webhooks (API) | API-managed, 9 asset events, optional HMAC signing; retries Not public | API-managed (GraphQL), asset events only, HMAC-SHA256 signed, 10 retries |
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| API spec | OpenAPI 3.0.1: v2 (78 operations) + v1 (49 operations) | GraphQL SDL per member (no downloadable schema; assembled copy in specs/) |
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| Official SDKs | TypeScript/JavaScript (official, npm acquia-dam-sdk) | No server-side SDK; official JS/TS Finder, Authenticator, Brand SDK |
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