DAM Wiki
Side-by-side comparison

Aprimo vs Orange Logic

Built only from the frontmatter of each solution’s overview and API pages, which cite their sources. The two records differ on 18 of 25 fields recorded for both. No ranking or recommendation: follow the links to read each fact in context.

Aprimo

Aprimo · Chicago, IL, USA
Overview verified 2026-09-30 · API page verified 2026-09-30

Orange Logic (Cortex)

Orange Logic · Irvine, CA, USA
Overview verified 2026-10-05 · API page verified 2026-09-30

Key differences

Fields recorded for both whose values differ · 18 of 25
Fields where Aprimo and Orange Logic have different recorded values
FieldAprimoOrange Logic
VendorAprimoOrange Logic
HQUSA (Chicago, IL)USA (Irvine, CA)
OwnershipPE-backed (Marlin Equity Partners)PE-backed (Bregal Sagemount strategic growth investment, 2023; stake not disclosed)
Hosting regionsUS, EU, AustraliaNot public
Pricing modelquote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 monthsquote-only; packaged by team and module ("For Teams", 2026)
SSONot publicSAML
CertificationsSOC 2 Type 2, GDPR, FedRAMP LowISO 27001, SOC 2 Type 2, CSA STAR, TX-RAMP, PCI DSS
Analyst coverageForrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: LeaderGartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader · Frost Radar DAM 2025: Leader
OpenAPI specYesPartial
Official MCP serverYesAprimo MCP Server — DAM + PM tools, requires AI Elite licenseYeshosted MCP server at /mcp per instance, asset search only
API base URLhttps://{tenant}.dam.aprimo.com/api/core/https://{tenant}/ (/webapi, /api, /API/DataTable)
AuthenticationOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCEOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token
Token lifetimeAccess 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotatedClient credentials 2 h (example); auth-code access 24 h, refresh 30 d
Rate limitPer environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429Not public
Paginationcursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100)page-based (pagenumber/countperpage, default 100; max Not public)
Webhooks (API)DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signedAPI-managed, HMAC-signed (opt-in), up to 5 retries
API specOpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + PostmanOpenAPI 3.1 (44 per-endpoint files); full Swagger behind login
Official SDKsNone official (JS Content Selector; unsupported open-source samples)None server-side; Content Browser SDK (JS/React, official)

Same recorded value: Founded, Target market, Deployment, Public pricing, API style (overview), Webhooks (overview), API styles.

All fields side by side

From overview.md and api.md frontmatter · “—” = not recorded yet
Aprimo and Orange Logic: all comparison fields
FieldAprimoOrange Logic
Company
Vendor (values differ)AprimoOrange Logic
HQ (values differ)USA (Chicago, IL)USA (Irvine, CA)
Founded19981998
Ownership (values differ)PE-backed (Marlin Equity Partners)PE-backed (Bregal Sagemount strategic growth investment, 2023; stake not disclosed)
Product
Target marketEnterpriseEnterprise
DeploymentSaaSSaaS
Hosting regions (values differ)US, EU, AustraliaNot public
Pricing model (values differ)quote-only, by products/modules and number of users; AI Elite add-on; contracts typically 12 monthsquote-only; packaged by team and module ("For Teams", 2026)
Public pricingNoNo
SSO (values differ)Not publicSAML
Certifications (values differ)SOC 2 Type 2, GDPR, FedRAMP LowISO 27001, SOC 2 Type 2, CSA STAR, TX-RAMP, PCI DSS
Analyst coverage (values differ)Forrester Wave DAM Systems Q1 2026: Leader · Gartner MQ DAM 2025: Leader · Gartner MQ Marketing Work Management 2025: Leader · IDC MarketScape DAM 2024: LeaderGartner MQ DAM Platforms 2025: Leader · Forrester Wave DAM Systems Q1 2026: Leader · Frost Radar DAM 2025: Leader
Integration
API style (overview)RESTREST
OpenAPI spec (values differ)YesPartial
Webhooks (overview)YesYes
Official MCP server (values differ)YesAprimo MCP Server — DAM + PM tools, requires AI Elite licenseYeshosted MCP server at /mcp per instance, asset search only
API
API base URL (values differ)https://{tenant}.dam.aprimo.com/api/core/https://{tenant}/ (/webapi, /api, /API/DataTable)
API stylesRESTREST
Authentication (values differ)OAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCEOAuth 2.0 client credentials, OAuth 2.0 authorization code, OAuth 2.0 PKCE, Personal token
Token lifetime (values differ)Access 1-60 min per registration; refresh (PKCE only) 60 min-10 days, rotatedClient credentials 2 h (example); auth-code access 24 h, refresh 30 d
Rate limit (values differ)Per environment, shared by all clients; e.g. 15 req/s + burst 100; HTTP 429Not public
Pagination (values differ)cursor (nextCursor); also skip/take, page/pageSize (max 1,000; records 100)page-based (pagenumber/countperpage, default 100; max Not public)
Webhooks (API) (values differ)DAM: UI-configured rules with HTTP POST action; PM: API webhooks, HMAC-signedAPI-managed, HMAC-signed (opt-in), up to 5 retries
API spec (values differ)OpenAPI 3.2 (219 paths) + OpenAPI 3.0.1 (content, PM) + PostmanOpenAPI 3.1 (44 per-endpoint files); full Swagger behind login
Official SDKs (values differ)None official (JS Content Selector; unsupported open-source samples)None server-side; Content Browser SDK (JS/React, official)

Sources

Company, product and integration fields come from each overview, where every fact carries its citation. API fields are backed by these sources:

Aprimo:S1S3S5S14S15S16S17S29S30S37S38All Aprimo sources →

Orange Logic:S1S3S7S8S9S11S12S33S46S48S52S64All Orange Logic sources →

Search the wiki