DAM Wiki

Orange Logic (Cortex) Features

Orange Logic · Irvine, CA, USA · Founded 1998 · PE-backedVerified 2026-10-05 · 115 sources
  • SaaS
  • Enterprise
  • REST API
  • Partial OpenAPI
  • Webhooks
  • SAML SSO
  • Official MCP
Complete · 7 of 7 pages
115sources
44API specs
10-05verified 2026
Official website ↗Orange Logic alternatives →

The user/admin help center (500+ articles) is Behind login on the vendor's "Link" site S103, so this page relies on the public developer portal (which describes many features in passing) and on marketing pages. Where they differ, the developer portal wins.

Ingestion & storage

  • Upload paths: web UI, desktop/uploader clients, API (single, multi-file, from URL, from Google Cloud Storage, multi-part for > 1.5 GB), bulk CSV via iAPI; the multi-part API also recognises upload methods Web, Agent, DropBox, Ftp, Getty and "CortexTools" S38 S39 S50. Stock connectors import purchased Getty Images, Adobe Stock and Shutterstock content S100.
  • File size: browser/simple API uploads limited to 1.5 GB; multi-part and cloud ingest have no Orange Logic limit (cloud provider limit applies, e.g. 50 TB for S3) S38.
  • Formats: all file types accepted; native camera formats (R3D RAW, ProRes, 360°, up to 8K) and 3D claimed for MAM S83; embedded IPTC, EXIF, XMP and DICOM metadata mapped at ingest via import mapping templates, sidecar files and central metadata files S38 S80.
  • Versioning: new versions of an asset (UploadNewVersion), check-in/check-out for editing, version history; Stacks group alternates (e.g. JPG/PNG/TIF) under a lead asset S32 S38 S83. Duplicate detection returns duplicatedRecordID / IsDuplicated on upload S39 S59.
  • Storage: customer-selectable cloud (AWS, Azure, Google Cloud), multiple storage devices and storage groups, policy-based tiering to cold storage (S3 Glacier with restore-on-demand), and Media Bridge to index/govern on-premises or NAS storage (hybrid, Ottawa release) S85 S90 S43. Soft delete with a configurable restore window (often 30 days); permanent deletion requires admin approval S32.
  • Proxies ("asset formats") are generated at ingest per tenant configuration (e.g. TR1/TR4/TR7) and optional formats on demand S16 S35.

Metadata & taxonomy

  • Unlimited custom fields per asset subtype ("object"), grouped in namespaces; field types include text, dates (incl. interval/advanced dates), checkboxes, numeric, authority lists (controlled values), linked fields (to contacts/assets), paired-value fields, inherited and related-value fields, computed fields S17 S36 S42 S80.
  • Tags organised in Tag Types with parent/child hierarchies, synonyms/preferred terms, multilingual vocabularies and inherited tags (NativeKeyword vs inherited) S80 S34.
  • Language-specific fields S1; required-field and length validation (e.g. title max 200 chars in examples) S44.
  • Bulk edit in UI and via Batch Edit / Batch Upsert APIs and iAPI (CSV) S28 S29 S50 S80.
  • Configuration changes can be staged in parameter sessions before going live S18.

Search & discovery

  • Elasticsearch-based search with boolean operators, field criteria, date ranges, wildcards, saved searches with alerts, dynamic filters/facets S34 S86.
  • Full-text search inside documents with integrated OCR S86.
  • AI search (natural language / semantic; semanticquery in the API since Ottawa) S33 S57; conversational search mentioned in the Gartner announcement S97.
  • Visual similarity search (upload an image), dominant-colour extraction ("Similar Tones"), in-video search for objects, logos, faces and spoken words S86 S35.
  • Search analytics (popular and zero-result terms) S87.
  • The same search engine and permissions are exposed to AI assistants via MCP S13.

AI capabilities

  • Auto-tagging against the customer's taxonomy (with a tag blacklist), face and logo detection, speaker identification, auto-captioning/transcription (captions searchable; burned-in captions since Kobe), auto-translation, AI/optical smart crop (plus Google AI and Azure AI crop modes in transformations) S79 S80 S83 S95 S24.
  • Generative suggestions and integrations with Adobe Firefly and Leonardo AI S79 S90.
  • Agent Studio: prebuilt and custom AI agents (alt text, tagging, brand compliance, approvals, licensing checks), multi-agent "Agent Teams", knowledge lookups; claims connections to Claude, OpenAI, Gemini, Azure and others; NVIDIA Nemotron open models added 2026-09 S89 S90 S107.
  • "Bring your own model" / connect external ML services (e.g. Amazon Rekognition, Google Vision AI) S79 S87; custom AI calls can be scripted with Call external API S55.
  • Governance: AI-generated content is tracked; C2PA provenance claimed S78 S79. Named built-in AI providers, data-retention and training opt-out terms: Not public.

Organization

  • Folder tree ("Library" root, Story folders), virtual folders (albums referencing assets stored elsewhere), personal folders, collections/favorites, projects and products as container objects S3 S34 S42.
  • Stacks, related assets and asset representatives S1 S32.
  • Site Builder / Brand Experiences: no-code branded microsites and portals per brand, region or audience, pulling live DAM content S84 S90. "Orange Logic Spaces" branded team environments S75.
  • Orange Builder (preview / early access, not GA): AI-native builder announced 2026-09-30 at the Orange Logic Summit (New York) that generates brand and guideline sites, press and partner portals, and campaign or launch microsites from a Figma file, PDF, creative brief, sketch or plain-language prompt; agents create layouts and reusable components, check rendering on desktop, tablet and mobile, and pull approved assets from Orange DAM while keeping the asset link; a visual editor allows review before publishing S113 S115. Access is limited to selected customers in early access; GA date and pricing: Not public S113. Relationship to the existing Site Builder: Unknown.

Workflow & collaboration

  • Projects with tasks, roles/participants, calendars, Gantt charts and Kanban boards; dashboards S81 S34.
  • Review and approval flows, including external approval portals; annotations on images, video (frame-accurate), PDFs and 3D S81 S83.
  • Automations: triggers (on save, field change, schedule, embargo/expiry, custom buttons, forms, FlowSteps) and actions incl. Call external API (JavaScript), Emit Webhook; workflow design tool (beta) S46 S55 S31.
  • Forms (e.g. download justification) and metadata templates S81.
  • Creative integrations: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro), Figma, Sketch, Canva, CI HUB S100 S101.
  • Talent approval / selects (in-app talent approval) S94.

Rights & governance

  • Configurable rights records (music, talent, stock, photographer…), licence terms, expiration and embargo dates, territory restrictions, rights-approval routing to legal, blocking of expired assets S82.
  • Download control via a cart/approval step, watermarks (presets; user/date overlays), non-watermarked formats restricted by permission S26 S35 S82.
  • Permissions model: Security Functions per group (feature access) + per-asset Permissions (View small/medium/large, Download, Edit, Share, Admin…) with inheritance + Visibility Classes + security clearance S3 S63 S39.
  • Audit: events for every action, metadata change audit trail, logs of views and downloads S14 S44 S87.
  • Consent management via marketplace partners (Adobe Acrobat Sign, Fairconsent) S100.
  • Retention policies: storage tiering/retention mentioned for MAM S83; records-retention features in detail: Unknown.

Distribution & delivery

  • Public embed and download links on Amazon CloudFront (default 24 h TTL, cache invalidation, custom CDN domain and custom URL patterns, up to 10,000 custom links per API call) S20 S21 S22.
  • On-the-fly URL transformations (crop, resize, rotate, quality, metadata strip/keep, brightness, opacity, image overlays/composites) and .auto format negotiation (AVIF → WebP → JPEG) S20 S24.
  • Expiring Share links (asset or folder; download/edit/watermark options; revocable) S26; presigned cloud-storage links for system integrations S25.
  • Content Browser SDK to pick assets from external web apps and CMSs S52.
  • Templates / web-to-print: InDesign- and HTML-based templates with locked brand elements, approval of customisations and shipping-provider integration S88.
  • IIIF image delivery for cultural-heritage viewers S2; e-commerce (sell/licence assets with Adyen payments) S100.

Video & rich media

  • Transcoding with routing to YouTube, Brightcove, Vimeo; proxy editing with frame-accurate scrubbing; HD–8K, R3D, ProRes, 360° S83.
  • HLS adaptive streaming formats can be configured (recommended 3-variant ladder), not yet available for public embed links S20.
  • Auto-captions (searchable), burned-in captions, timecoded comments, speaker and face detection in video; Comcast VideoAI integration for video intelligence S83 S95 S100.
  • 3D assets supported for review/annotation S81; audio previews as waveform images in the Content Browser S52.
  • Large-file transfer partners (MASV, Signiant) S100.

Analytics & reporting

  • Administration → Reports: configurable reports (e.g. active contacts, full logs of views and downloads) exportable as CSV/XML/PDF, schedulable and callable by API (Milan+) S31.
  • Campaign/asset performance and "content intelligence", search analytics, DRM reports, API logs; BI export to Power BI/Tableau and Google Analytics tracking S87; tracking parameters on delivery links S23.

Administration

  • Per-customer instance with production, backup and (in some plans) test sites; production data regularly copied to test S3.
  • Deep configuration UI (asset types/subtypes, fields, asset formats, import mapping templates, storage devices, reference tables / "Configure Modules") S16 S38 S48; parameter sessions for change management S18.
  • Users (several account types incl. OAuth application accounts), groups with hierarchies, SSO (Okta, Entra ID, Google, PingFederate, OneLogin, Duo, Windows Auth) and MFA S99 S78 S4. SCIM: Unknown.
  • Multi-brand / multi-team: separate portals, "Spaces" and team packages ("For Teams") S75 S84 S92.
  • Custom UI styling (fonts, colours, dark mode) S94. Four major releases per year, continuous minor updates S94 S2.
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