| Vendor | Brandworkz Ltd | Canto |
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| HQ | UK (London) | USA (Atlanta, GA) |
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| Founded | 1997 | 1990 |
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| Ownership | subsidiary of Spinakr Solutions LLC (USA) | PE-backed (JMI Equity) |
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| Target market | Mid-market to enterprise | Mid-market |
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| Hosting regions | EU, US | US, EU, Canada, Australia |
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| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | quote-only packages (4 tiers) + paid add-ons |
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| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | SOC 2 Type 2, ISO 27001, HIPAA, TX-RAMP |
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| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Forrester Wave DAM Systems Q1 2026: Strong Performer |
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| OpenAPI spec | No | Yes |
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| Webhooks (overview) | Unknown | UI only |
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| Official MCP server | No | YesProduct Hub MCP — PIM data only, no DAM MCP |
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| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://{tenant}.{region}/api/v1 |
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| Authentication | oauth2-password, OAuth 2.0 authorization code, API key | OAuth 2.0 authorization code, OAuth 2.0 client credentials |
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| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | Access 30 days; refresh 365 days, rotated; no refresh for client_credentials |
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| Rate limit | Not public | Per endpoint, 50-1,000 req/min by level; HTTP 429 |
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| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | offset (start/limit, max 1,000); marker on reports; page on users |
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| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | Admin UI only, 14 event types, no retries (Product Hub: API-managed) |
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| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | OpenAPI 3.0.1 (11 files) + Postman collection |
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| Official SDKs | none official; assetInsert JS examples on GitHub | None official (JS sample; community PHP clients) |
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