| Vendor | Brandworkz Ltd | Cloudinary |
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| HQ | UK (London) | USA (San Jose, California); main R&D in Petah Tikva, Israel |
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| Founded | 1997 | 2012 |
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| Ownership | subsidiary of Spinakr Solutions LLC (USA) | independent, privately held (founder-led; secondary investments by Bessemer, Salesforce Ventures, Blackstone Growth) |
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| Target market | Mid-market to enterprise | Enterprise |
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| Hosting regions | EU, US | US, EU, ap |
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| Pricing model | per-user plan tiers (free Essentials; Core, Professional, Enterprise quote-only), unlimited storage | Assets: Free tier or quote-only Enterprise; Image & Video APIs: public credit-based tiers |
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| Certifications | ISO 27001, CYBER-ESSENTIALS-PLUS | SOC 2 Type 2, ISO 27001, ISO14001 |
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| Analyst coverage | Real Story Group DAM vendor evaluations: covered since 2014 · G2 DAM High Performer (Spring 2019) | Gartner MQ DAM Platforms 2024: Visionary · Gartner MQ DAM Platforms 2025: Visionary · IDC MarketScape Intelligent DAM 2024: Leader |
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| OpenAPI spec | No | Yes |
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| Webhooks (overview) | Unknown | Yes |
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| Official MCP server | No | Yes5 servers - Asset Management, Environment Config, Structured Metadata, Analysis, MediaFlows; remote OAuth or local npm |
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| API base URL | {api_url}/v{api_version}/{client_id}/… (resolved via api.brandworkz.com/getAPIURL) | https://api.cloudinary.com/v1_1/{cloud_name}/{action} (api-eu / api-ap for EU, AP) |
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| Authentication | oauth2-password, OAuth 2.0 authorization code, API key | Basic auth, API key, OAuth 2.0 authorization code, OAuth 2.0 PKCE |
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| Token lifetime | expires_in 1,200 s (20 min) in the doc example; refresh_token grant | OAuth: access 5 min, refresh 3 months (single-use); upload signatures 1 h |
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| Rate limit | Not public | Admin API 500/h (Free) to 5,000/h, custom on Enterprise; HTTP 420; Upload API unlimited |
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| Pagination | simpleSearch from/size (default 50, max 500); start/numberOfResults, limit/offset | cursor (next_cursor + max_results, max 100 or 500 per method) |
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| Webhooks (API) | Unknown (only a webhookId parameter on importAsset) | API- and UI-managed triggers, ~28 event types, HMAC-SHA1 / Ed25519 signed, 3 retries |
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| API spec | Postman collections: API v1.6 (159 requests) + Essentials API (5 requests) | OpenAPI 3.0.3 / 3.1.0: 12 schemas on GitHub + 3 in docs (15 files in specs/) |
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| Official SDKs | none official; assetInsert JS examples on GitHub | Node, Python, PHP, Java, Ruby, .NET, Go, Dart, JS/React/Vue/Angular, iOS, Android, Flutter |
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