| Vendor | IntelligenceBank Pty Ltd | Sitecore (Sitecore Corporation A/S) |
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| HQ | Australia (Melbourne, VIC) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2009 | 2001 |
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| Ownership | PE-backed (Five Elms Capital growth investment, 2021; stake size Not public) | PE-backed (EQT) |
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| Target market | Mid-market to enterprise (regulated industries) | Enterprise |
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| Deployment | SaaS, Private cloud | SaaS |
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| Hosting regions | US, Canada, UK, Australia | Not public |
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| Pricing model | quote-based packages (users, storage, modules); DAM from USD 567/month billed annually | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| SSO | SAML | SAML, OIDC, WS-Federation |
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| Certifications | None published | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | G2 Leader, Digital Asset Management (vendor claim) | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| OpenAPI spec | No | Partial |
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| Webhooks (overview) | No | UI only |
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| Official MCP server | Noonly a documentation-lookup MCP server on GitHub | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | {apiV3url}/api/3.0.1/{clientid}/… (apiV3url returned at login) | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | session, OAuth 2.0 client credentials | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | sid: user session length; OAuth access token 15 min (Beta) | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | 600 calls/min per user (1,800 in collection overview); call allowance per site | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | offset in path: .limit(offset,n), n max 100, default 10; count returned | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | None documented; Zapier app triggers (21) as workaround | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | Postman collection v2.0.0 (146 requests) + legacy v2 collection; no OpenAPI | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | None official; npm UI component libs for integrations; doc-only MCP server repo | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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