| Vendor | Montala Limited | Sitecore (Sitecore Corporation A/S) |
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| HQ | UK (Watchfield, Oxfordshire) | Salem, NH (US HQ) / London / San Francisco — sources differ; Danish origin (Copenhagen) |
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| Founded | 2006 | 2001 |
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| Ownership | independent (100% employee-owned via an Employee Ownership Trust since 2020-10) | PE-backed (EQT) |
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| Target market | Mid-market | Enterprise |
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| Deployment | SaaS, On-premise | SaaS |
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| Hosting regions | UK | Not public |
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| Pricing model | free open-source software (BSD-style licence); paid annual hosting + support packages (4 public tiers) | quote-only; seat-based (Power / Consumer users, per-module seats); also sold within SitecoreAI entitlements |
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| Public pricing | Yes | No |
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| SSO | SAML, LDAP | SAML, OIDC, WS-Federation |
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| Certifications | ISO 27001 | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type 2, SOC 1 Type 2, CSA STAR L2, IRAP, TISAX AL2 |
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| Analyst coverage | Not public | Gartner MQ DAM Platforms 2025: Visionary · Gartner MQ Content Marketing Platforms 2026: Leader (Sitecore) |
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| API style (overview) | REST | REST, GraphQL |
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| OpenAPI spec | No | Partial |
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| Webhooks (overview) | PartialAPI Webhooks plugin: user-triggered outbound POST buttons, no event subscriptions | UI only |
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| Official MCP server | NoMCP API interface on the official 11.1 roadmap, planned 2027-02-23, status Scoping; unreleased prototype in a public SVN branch | NoContent Hub has none; the SitecoreAI Marketer MCP has 3 generic asset tools, target store unspecified |
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| API base URL | https://{host}/api/ | https://{tenant}.sitecorecontenthub.cloud/api |
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| API styles | REST | REST, GraphQL |
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| Authentication | API key, Session login | OAuth 2.0 authorization code, OAuth 2.0 client credentials, Personal token |
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| Token lifetime | User key: no expiry documented; session key tied to login session | Access 1 h; refresh 90 days, rotated; legacy X-Auth-Token never expires |
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| Rate limit | None documented (API throttling on the 11.2 roadmap, not yet scheduled) | 15 req/s per API integration user (429 + Retry-After); Dev tenants 100/min |
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| Pagination | offset (do_search fetchrows "offset,limit" returns total + data; offset param) | skip/take (Query capped at 10,000); SearchAfter cursor; Scroll (deprecating) |
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| Webhooks (API) | none (API Webhooks plugin = user-triggered outbound POST buttons) | No REST webhook registry; UI triggers/actions (API call, Azure bus), Kafka feed |
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| API spec | none published (KB-described per-instance OpenAPI generator absent from 11.0 code) | OpenAPI 3.0 (13 files, 100 operations); some resources prose-only |
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| Official SDKs | none official (built-in API test tool generates PHP and cURL code) | .NET Web Client SDK, JavaScript SDK, ch-cli (official) |
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