| Vendor | Bynder | Montala Limited |
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| HQ | Netherlands (Amsterdam) | UK (Watchfield, Oxfordshire) |
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| Founded | 2013 | 2006 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | independent (100% employee-owned via an Employee Ownership Trust since 2020-10) |
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| Target market | Enterprise | Mid-market |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | EU, US, Japan | UK |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | free open-source software (BSD-style licence); paid annual hosting + support packages (4 public tiers) |
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| Public pricing | No | Yes |
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| SSO | SAML, OIDC | SAML, LDAP |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | ISO 27001 |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Not public |
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| OpenAPI spec | Partial | No |
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| Webhooks (overview) | Yes | PartialAPI Webhooks plugin: user-triggered outbound POST buttons, no event subscriptions |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | NoMCP API interface on the official 11.1 roadmap, planned 2027-02-23, status Scoping; unreleased prototype in a public SVN branch |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | https://{host}/api/ |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | API key, Session login |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | User key: no expiry documented; session key tied to login session |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | None documented (API throttling on the 11.2 roadmap, not yet scheduled) |
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| Pagination | offset (page/limit, max 1,000; page×limit ≤ 100,000); cursor beyond that; UUID cursor (/api/1); Analytics cursor | offset (do_search fetchrows "offset,limit" returns total + data; offset param) |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | none (API Webhooks plugin = user-triggered outbound POST buttons) |
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| API spec | OpenAPI 3.x fragments per reference page (237 ops) + Postman; no full file | none published (KB-described per-instance OpenAPI generator absent from 11.0 code) |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | none official (built-in API test tool generates PHP and cURL code) |
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