| Vendor | Bynder | Portfolio DAM, LLC (Axle AI) |
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| HQ | Netherlands (Amsterdam) | USA (Woburn, MA) |
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| Founded | 2013 | 2026 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | subsidiary of Axle AI, Inc. (acquired from Extensis/Monotype, 2026-03-09) |
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| Target market | Enterprise | SMB to enterprise workgroups (on-premise, archives, creative and print teams) |
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| Deployment | SaaS | On-premise, Private cloud |
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| Hosting regions | EU, US, Japan | Not public |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | subscription by seats, asset limit and add-on modules; quote-based |
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| SSO | SAML, OIDC | LDAP, kerberos |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Not public |
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| API style (overview) | REST | REST, SOAP |
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| OpenAPI spec | Partial | Yes |
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| Webhooks (overview) | Yes | No |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | No |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | http(s)://{server}:8090/api/v1 (HTTPS on 9443); self-hosted |
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| API styles | REST | REST, SOAP |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | session, API key |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | Session expires on inactivity (duration Not public); API Token never times out |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | Not public (self-hosted server; no documented throttle) |
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| Pagination | offset (page/limit, max 1,000); opt-in SOLR cursor; Analytics cursor | offset (startingIndex + pageSize, default 1,000) |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | none; server-side JavaScript event scripts (no longer actively supported) |
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| API spec | OpenAPI 3.1 fragments per reference page (221 ops) + Postman; no full file | OpenAPI 3.0.1 (63 paths / 73 operations, 2018) + deprecated SOAP WSDL |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | none current; legacy SOAP sample clients (Java, C#, PHP) |
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