| Vendor | Bynder | Alchemy |
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| HQ | Netherlands (Amsterdam) | France (Paris) |
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| Founded | 2013 | 1996 |
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| Ownership | PE-backed (Thomas H. Lee Partners, majority since 2023) | independent (privately held French SARL) |
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| Target market | Enterprise | SMB to enterprise (companies, public sector, photographers) |
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| Deployment | SaaS | SaaS, On-premise |
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| Hosting regions | EU, US, Japan | Not public |
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| Pricing model | quote-only modular packages (DAM core + add-on modules) | free open-source licence; SaaS plans by workspaces, storage and request quotas (from €169/month); services packs |
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| Public pricing | No | Yes |
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| Certifications | SOC 2 Type 2, ISO 27001, ISO 27018, ISO 22301, HIPAA, PCI DSS | None published |
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| Analyst coverage | Forrester Wave DAM Systems Q1 2026: Leader · Forrester Wave DAM Systems Q1 2024: Leader | Not public |
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| OpenAPI spec | Partial | Yes |
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| Official MCP server | YesBynder MCP — asset search + CX User Community guidelines | No |
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| API base URL | https://{tenant}.bynder.com (/api/v4, /api/1, /v6, /v7 path families) | Phrasea: https://api-databox.{domain}/ · Phraseanet: https://{host}/api/v3/ |
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| Authentication | OAuth 2.0 authorization code, OAuth 2.0 client credentials, OAuth 2.0 PKCE, API key | OAuth 2.0 authorization code, OAuth 2.0 PKCE, OAuth 2.0 client credentials, OAuth 2.0 password, API key |
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| Token lifetime | Access 1 h; refresh token does not expire; permanent tokens never expire | Phrasea: Keycloak realm setting (Not public); Phraseanet v1: tokens do not expire |
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| Rate limit | 4,500 requests per 5 min per public IP (HTTP 429) | Phraseanet v1: none; Phrasea SaaS plans: 5-40 concurrent requests + request quotas |
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| Pagination | offset (page/limit, max 1,000; page×limit ≤ 100,000); cursor beyond that; UUID cursor (/api/1); Analytics cursor | Phrasea: page + limit (max 100); Phraseanet v3: offset/limit or page/per_page (max 100) |
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| Webhooks (API) | UI- or API-managed, AWS SNS (HTTP(S), e-mail, SQS); Basic Auth, no signing | Phrasea: admin-managed entity events, unsigned; Phraseanet: per OAuth app, 17 events |
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| API spec | OpenAPI 3.x fragments per reference page (237 ops) + Postman; no full file | OpenAPI 3.1.0 Databox (239 ops) + Expose (37 ops); Phraseanet v3 OpenAPI 3.0.3 (7 ops) |
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| Official SDKs | JS/Node, Python, PHP, Java, C# (official) | Phraseanet PHP SDK (last release 2021); no official Phrasea SDK |
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